scholarly journals Explaining Virtual Community Participation: Accounting for the IT Artifacts Through Identification and Identity Confirmation

2014 ◽  
pp. 87-101 ◽  
Author(s):  
Kathy Ning Shen ◽  
Mohamed Khalifa
Keyword(s):  
Community Participation ◽  
Virtual Community

Consumer behavior on Facebook

2014 ◽  
Vol 9 (3) ◽  
pp. 252-267 ◽  
Author(s):  
Ching-Wei Ho
Keyword(s):  
Community Participation ◽  
Virtual Community ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Brand Trust ◽  
Citizenship Behaviors ◽  
Content Type ◽  
Consumer Citizenship ◽  
Community Identification ◽  
The Relationship

Purpose – The purpose of this paper is to demonstrate consumers’ voluntary behaviors on Facebook through exploring how members’ community participation affects consumer citizenship behaviors toward the brand. The study also provided further insight into the mediating effect by considering brand trust and community identification. Design/methodology/approach – This research begins by developing a framework to describe and examine the relationship among Facebook participants, brand trust, community identification, and consumer citizenship behaviors. Furthermore, it tests the mediating effects of brand trust and community identification on the relationship between Facebook participation and consumer citizenship behaviors. The model and hypotheses in this study employ structural equation modeling with survey data. Findings – First, this study reveals consumers’ community participation on Facebook has directly positive and significant effects on brand trust and community identification. Second, this research confirms that brand trust has directly positive and significant effects on community identification. Third, this study found that brand trust and community identification play a mediating role between Facebook participation and consumer citizenship behaviors. Research limitations/implications – The sample comprised primarily young adults, which may not be completely generalizable to the population at large. This study examined a specific form of virtual community, Facebook, so the results cannot be ascribed to other formats of brand community. Originality/value – The issue of consumer’ voluntary behavior on social networking sites has become more and more important. This study proposed an exclusive model of the process by which the paper can consider consumers’ voluntary behaviors on Facebook from participation to consumer citizenship behavior toward the brand. This finding can be viewed as pioneering, setting a benchmark for further research.

Virtual Community Participation Questionnaire

2014 ◽  
Author(s):  
Hsien-Tung Tsai ◽  
Peiyu Pai
Keyword(s):  
Community Participation ◽  
Virtual Community

Virtual Communities as Subaltern Public Spheres

2012 ◽  
pp. 143-159 ◽  
Author(s):  
Weiyu Zhang
Keyword(s):  
Public Sphere ◽  
Community Participation ◽  
Virtual Communities ◽  
Virtual Community ◽  
Theoretical Framework ◽  
Major Focus ◽  
Internal Dynamics ◽  
Public Spheres

The purpose of this work is to develop a theoretical framework to examine virtual community participation using the concept of subaltern public spheres. The theory of subaltern public spheres directs attention to the internal dynamics and external interaction of virtual communities. Internal dynamics first refers to the inclusiveness of participation by looking at the access to virtual communities and the profiles of their participants. The nature of participation, as another aspect of internal dynamics, is estimated through examining the styles of the discourses and the types of participatory acts. The external interaction becomes another major focus of this theoretical framework and urges researchers to study how virtual communities interact with government apparatuses, commercial entities, the dominant public sphere, and other subaltern public spheres through discursive engagement and other means. The theoretical framework is applied to analyze a case of Chinese online public spheres to illustrate the framework’s utility.

Dural identity process for virtual community participation and impact of gender composition

2017 ◽  
Vol 27 (2) ◽  
pp. 182-198 ◽  
Author(s):  
Kathy Ning Shen ◽  
Fang Zhao ◽  
Mohamed Khalifa
Keyword(s):  
Community Participation ◽  
Virtual Community ◽  
Gender Composition

scholarly journals Towards Systems Design for Supporting Enabling Communities

2007 ◽  
Vol 3 (1) ◽  
Author(s):  
Michael Bieber ◽  
Barbara S. McFall ◽  
Ronald E. Rice ◽  
Michael Gurstein
Keyword(s):  
Community Of Practice ◽  
Community Participation ◽  
Case Studies ◽  
Support Systems ◽  
Virtual Community ◽  
Systems Design ◽  
Community Support ◽  
Community Members

Communities and community support systems should be designed to enable participants to work effectively towards conducting both collective and individual activities and achieving their goals. Such communities are called “Enabling Communities”. Our focus is the “systems” that support community members in doing whichever tasks or activities they need or want to. These systems include processes, technology, information and people. This paper provides a framework for Supporting Enabling Communities (SEComm) in two major components: (1) Participant Support Systems (PaSS) and (2) Community Participation Levels (CPaL). Three case studies apply this framework to an emerging virtual community and a community of practice.

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