International Journal of Internet Marketing and Advertising
Latest Publications

TOTAL DOCUMENTS

419

(FIVE YEARS 153)

H-INDEX

(FIVE YEARS 2)

Published By Inderscience Enterprises Ltd.

1741-8100, 1477-5212

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Classifying bloggers based on content creation approaches: implications for influencer marketing strategies

International Journal of Internet Marketing and Advertising ◽

10.1504/ijima.2022.10040546 ◽

2022 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

Federica Pascucci ◽

Beatrice Ietto

Keyword(s):

Marketing Strategies ◽

Content Creation

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Research about Persuasive Effects of Social Media Influencers as Online Opinion Leaders 1990-2020: A Review

International Journal of Internet Marketing and Advertising ◽

10.1504/ijima.2022.10043104 ◽

2022 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

Yang Yang ◽

Louisa Ha

Keyword(s):

Social Media ◽

Opinion Leaders

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EXAMINING THE ROLE OF BELIEFS IN PREDICTING VALUES, ATTITUDES, AND BEHAVIOURS OF INDIAN MILLENNIALS TOWARDS FACEBOOK ADVERTISING: THE MEDIATING ROLE OF FACEBOOK ADVERTISING VALUE

International Journal of Internet Marketing and Advertising ◽

10.1504/ijima.2022.10040547 ◽

2022 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

Taanika Arora

Keyword(s):

Mediating Role ◽

Facebook Advertising

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SMS advertisement and purchasing intentions: an emerging market perspective

International Journal of Internet Marketing and Advertising ◽

10.1504/ijima.2022.10044089 ◽

2022 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

Marian Tsegah ◽

Albert Martins ◽

Joshua Doe ◽

George Amoako

Keyword(s):

Emerging Market ◽

Market Perspective

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Technology Disruption in Healthcare: Artificial Intelligence Application, Challenges, and Policy Recommendations in India

International Journal of Internet Marketing and Advertising ◽

10.1504/ijima.2022.10039953 ◽

2022 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

Demetris Vrontis ◽

Alkis Thrassou ◽

Ranjan Chaudhuri ◽

Sheshadri Chatterjee

Keyword(s):

Artificial Intelligence ◽

Policy Recommendations ◽

Artificial Intelligence Application ◽

Intelligence Application

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CUSTOMER ENGAGEMENT: A SYSTEMATIC REVIEW AND FUTURE RESEARCH AGENDA

International Journal of Internet Marketing and Advertising ◽

10.1504/ijima.2022.10040867 ◽

2022 ◽

Vol 16 (1) ◽

pp. 1

Author(s):

Hamendra Dangi ◽

PANKAJ DESHWAL ◽

GURVEEN KAUR

Keyword(s):

Systematic Review ◽

Research Agenda ◽

Customer Engagement ◽

Future Research ◽

Future Research Agenda

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Brand accommodation to informal communications on social media: With the mediation of communication appropriateness and the moderation of product involvement

International Journal of Internet Marketing and Advertising ◽

10.1504/ijima.2022.10044096 ◽

2022 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

Hyun Ju Jeong ◽

Jihye Kim

Keyword(s):

Social Media ◽

Product Involvement ◽

Informal Communications

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Applications of Virtual Reality in marketing (2000-2020): A 4C marketing-mix based review and future research agenda

International Journal of Internet Marketing and Advertising ◽

10.1504/ijima.2022.10041599 ◽

2022 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

Harish Chaudhary ◽

Shikha Sota ◽

Nidhi Yadav

Keyword(s):

Virtual Reality ◽

Research Agenda ◽

Marketing Mix ◽

Future Research ◽

Future Research Agenda

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Instagram marketing: understanding the adoption factors for small and medium enterprises

International Journal of Internet Marketing and Advertising ◽

10.1504/ijima.2021.118266 ◽

2021 ◽

Vol 15 (5/6) ◽

pp. 527

Author(s):

Zuraini Harun ◽

Farzana Parveen Tajudeen

Keyword(s):

Small And Medium Enterprises ◽

Adoption Factors ◽

Medium Enterprises

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Why follow beauty bloggers An investigation with Brazilian consumers

International Journal of Internet Marketing and Advertising ◽

10.1504/ijima.2021.10038158 ◽

2021 ◽

Vol 15 (3) ◽

pp. 281

Author(s):

Márcio Moutinho Abdalla ◽

Ana Maria Boa Morte Costa ◽

Irene Raguenet Troccoli

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International Journal of Internet Marketing and AdvertisingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Inderscience Enterprises Ltd.

Classifying bloggers based on content creation approaches: implications for influencer marketing strategies

Research about Persuasive Effects of Social Media Influencers as Online Opinion Leaders 1990-2020: A Review

EXAMINING THE ROLE OF BELIEFS IN PREDICTING VALUES, ATTITUDES, AND BEHAVIOURS OF INDIAN MILLENNIALS TOWARDS FACEBOOK ADVERTISING: THE MEDIATING ROLE OF FACEBOOK ADVERTISING VALUE

SMS advertisement and purchasing intentions: an emerging market perspective

Technology Disruption in Healthcare: Artificial Intelligence Application, Challenges, and Policy Recommendations in India

CUSTOMER ENGAGEMENT: A SYSTEMATIC REVIEW AND FUTURE RESEARCH AGENDA

Brand accommodation to informal communications on social media: With the mediation of communication appropriateness and the moderation of product involvement

Applications of Virtual Reality in marketing (2000-2020): A 4C marketing-mix based review and future research agenda

Instagram marketing: understanding the adoption factors for small and medium enterprises

Why follow beauty bloggers An investigation with Brazilian consumers

International Journal of Internet Marketing and Advertising
Latest Publications