Culture, Generational Membership and Perceptions of Educational Excellence: Counterintuitive Implications for Marketing Education across Cultures

2015 ◽  
pp. 102-107
Author(s):  
Ann Mitsis ◽  
Patrick Foley
Keyword(s):  
Marketing Education ◽  
Educational Excellence ◽  
Generational Membership

Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs

2018 ◽  
Vol 40 (2) ◽  
pp. 101-116 ◽  
Author(s):  
Andrew J. Dahl ◽  
James W. Peltier ◽  
John A. Schibrowsky
Keyword(s):  
Critical Thinking ◽  
Reflective Learning ◽  
Future Research ◽  
Research Needs ◽  
Order Problem ◽  
Problem Solving Skills ◽  
Education Literature ◽  
Marketing Education ◽  
Education Journal ◽  
Higher Order Problem

Marketing educators have long espoused the importance of critical thinking as a means of developing students’ higher-order problem-solving skills. In this article, we utilize an historical approach to investigate how educators have defined, operationalized, and empirically evaluated the critical thinking construct. To accomplish this, we review the critical thinking literature from three prominent marketing education journals and the leading management education journal. In doing so, we summarize extant critical thinking research across varied pedagogical topics, review empirical findings, and present a conceptual framework for motivating future research.

Key Issues in Marketing Education

1998 ◽  
Vol 8 (2) ◽  
pp. vi-vi
Author(s):  
Dale A. Lunsford
Keyword(s):  
Marketing Education ◽  
Key Issues

Garnering Stakeholders' Support for Educational Excellence

1985 ◽  
Vol 69 (477) ◽  
pp. 41-44
Author(s):  
Francis C. Thiemann ◽  
Gordon C. Ruscoe
Keyword(s):  
Educational Excellence

Effective Marketing Education for SME Executives

1996 ◽  
Vol 6 (2) ◽  
pp. 59-70 ◽  
Author(s):  
David Carson ◽  
Pauric McGowan ◽  
Jimmy Hill
Keyword(s):  
Marketing Education
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