Marketing Education Review
Latest Publications

TOTAL DOCUMENTS

1190

(FIVE YEARS 110)

H-INDEX

26

(FIVE YEARS 3)

Published By Informa Uk (Taylor & Francis)

2153-9987, 1052-8008

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

EDITORIAL

Marketing Education Review ◽

10.1080/10528008.2022.2026493 ◽

2022 ◽

pp. 1-2

Author(s):

Seung Hwan (Mark) Lee

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THE EFFECTIVENESS OF USING ONLINE VIDEO AND BLOG CONTENT IN MARKETING CASE STUDIES FOR COLLEGE STUDENTS’ LEARNING – A THREE-YEAR COMPARISON

Marketing Education Review ◽

10.1080/10528008.2021.2015605 ◽

2022 ◽

pp. 1-9

Author(s):

Robert Yeh ◽

Laurence Zoeckler

Keyword(s):

College Students ◽

Case Studies ◽

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INTEGRATING TRANSFORMATIVE CONSUMER RESEARCH INTO THE MARKETING CURRICULUM: A DESIGN THINKING PEDAGOGICAL APPROACH

Marketing Education Review ◽

10.1080/10528008.2021.2023578 ◽

2022 ◽

pp. 1-6

Author(s):

Jennifer Zarzosa

Keyword(s):

Consumer Research ◽

Design Thinking ◽

Pedagogical Approach ◽

Transformative Consumer Research

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IT TAKES A VILLAGE DURING THE PANDEMIC: PREDICTORS OF STUDENTS’ COURSE EVALUATIONS AND GRADES IN ONLINE TEAM-BASED MARKETING COURSES

Marketing Education Review ◽

10.1080/10528008.2021.2023577 ◽

2022 ◽

pp. 1-10

Author(s):

Minjung Park ◽

Jayoung Koo

Keyword(s):

Course Evaluations

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APPLICATION OF PYTHON IN MARKETING EDUCATION: A BIG DATA ANALYTICS PERSPECTIVE

Marketing Education Review ◽

10.1080/10528008.2021.2021374 ◽

2022 ◽

pp. 1-16

Author(s):

Aria Teimourzadeh ◽

Samaneh Kakavand ◽

Benjamin Kakavand

Keyword(s):

Big Data ◽

Data Analytics ◽

Big Data Analytics ◽

Marketing Education

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VIRTUAL REALITY OR REALITY: CONTENT IS ALWAYS KEY TO ENJOYMENT, UNDERSTANDABILITY AND COMPREHENSION

Marketing Education Review ◽

10.1080/10528008.2021.2017302 ◽

2021 ◽

pp. 1-7

Author(s):

Steven Bauer ◽

Sarah Fischbach ◽

Alice Labban ◽

Emilie M Fleck ◽

Anna Mauldin Speth

Keyword(s):

Virtual Reality

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LET’S GET PERSONAL: USING SWOT AND FAB AS THE FOUNDATION TO DEVELOP STUDENTS’ PERSONAL BRANDS

Marketing Education Review ◽

10.1080/10528008.2021.2015244 ◽

2021 ◽

pp. 1-8 ◽

Author(s):

Rebecca Dingus ◽

Hulda G. Black ◽

Steven H. Dahlquist

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OBJECTION PRACTICE USING A LIVE APPOINTMENT-SETTING CALL WITH PROFESSIONALS

Marketing Education Review ◽

10.1080/10528008.2021.2013118 ◽

2021 ◽

pp. 1-7

Author(s):

Shannon Cummins

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BUSINESS STUDENTS’ LEARNING MOTIVATIONS AND IMPLICATIONS FOR SUSTAINABLE IMPLEMENTATIONS OF AT-HOME INTERNATIONALIZED PROGRAMS: QUALITATIVE EVIDENCE FROM VIETNAM

Marketing Education Review ◽

10.1080/10528008.2021.2012701 ◽

2021 ◽

pp. 1-13

Author(s):

Tran Le Huu Nghia ◽

Giang Hoang ◽

Phuong Quyen Vo

Keyword(s):

Business Students ◽

Qualitative Evidence ◽

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TEACHING SOCIAL MEDIA AS AN INTERDISCIPLINARY EXPERIENTIAL PROGRAM

Marketing Education Review ◽

10.1080/10528008.2021.2006719 ◽

2021 ◽

pp. 1-7

Author(s):

Sarah Alhouti

Keyword(s):

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