Augmented Reality Adoption by Tourism Product and Service Consumers: Some Empirical Findings

2017 ◽  
pp. 47-64
Author(s):  
Azizul Hassan ◽  
Erdogan Ekiz ◽  
Sumesh S. Dadwal ◽  
Geoff Lancaster
Keyword(s):  
Augmented Reality ◽  
Tourism Product

Consuming “Innovation” in Tourism

2017 ◽  
pp. 215-232
Author(s):  
Azizul Hassan ◽  
Roya Rahimi
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Technological Innovation ◽  
Diffusion Of Innovations ◽  
Analytical Approach ◽  
Advanced Stage ◽  
Relevant Theory ◽  
Tourism Marketing ◽  
Tourism Product ◽  
Application Analysis

Upon understanding definition, features, application analysis of innovation and relevant theory of the Diffusion of Innovations, this study suggests Augmented Reality (AR) as a technological innovation. AR is an advanced stage of virtual reality that merges reality with computer simulated imageries in the real environment. This chapter synthesizes AR as an emerging and potential technology of digital tourism marketing and management. The aim of this analytical approach based chapter is to understand innovation from tourism product or services consumption perspective. Relevant evidences are also included on lenses of marketing, digitalization and innovation consumption. Results outline that, technology consumption is gradually reshaping and getting supported by the availability and accessibility of electronic formats as AR as a technological innovation. This symbolizes that the consumption of technological innovation as AR offers freedom to select, purchase and recommend in relation to the theory of Diffusion of Innovations by Rogers (1962).

Consuming “Innovation” in Tourism

2016 ◽  
pp. 130-147 ◽  
Author(s):  
Azizul Hassan ◽  
Roya Rahimi
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Technological Innovation ◽  
Diffusion Of Innovations ◽  
Analytical Approach ◽  
Advanced Stage ◽  
Relevant Theory ◽  
Tourism Marketing ◽  
Tourism Product ◽  
Application Analysis

Upon understanding definition, features, application analysis of innovation and relevant theory of the Diffusion of Innovations, this study suggests Augmented Reality (AR) as a technological innovation. AR is an advanced stage of virtual reality that merges reality with computer simulated imageries in the real environment. This chapter synthesizes AR as an emerging and potential technology of digital tourism marketing and management. The aim of this analytical approach based chapter is to understand innovation from tourism product or services consumption perspective. Relevant evidences are also included on lenses of marketing, digitalization and innovation consumption. Results outline that, technology consumption is gradually reshaping and getting supported by the availability and accessibility of electronic formats as AR as a technological innovation. This symbolizes that the consumption of technological innovation as AR offers freedom to select, purchase and recommend in relation to the theory of Diffusion of Innovations by Rogers (1962).

Amp Up Your Treatment With Augmented Reality

ASHA Leader ◽  
2013 ◽  
Vol 18 (9) ◽  
pp. 14-14 ◽  
Keyword(s):  
Augmented Reality

Amp Up Your Treatment With Augmented Reality

Planning, simulation, and augmented reality for robotic cardiac procedures: The STARS system of the ChIR team

2003 ◽  
Vol 15 (2) ◽  
pp. 141-156 ◽  
Author(s):  
eve Coste-Maniere ◽  
Louai Adhami ◽  
Fabien Mourgues ◽  
Alain Carpentier
Keyword(s):  
Augmented Reality ◽  
Cardiac Procedures

Augmented Reality--Implications toward Virtual Reality, Human Perception and Performance

2012 ◽  
Author(s):  
R. A. Grier ◽  
H. Thiruvengada ◽  
S. R. Ellis ◽  
P. Havig ◽  
K. S. Hale ◽  
...  
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Human Perception ◽  
And Performance

Stellenwert der intraoperativen optischen Kohärenztomografie in der Netzhautchirurgie. Teil 2: contra

2020 ◽  
Vol 237 (10) ◽  
pp. 1225-1229
Author(s):  
Peter Szurman
Keyword(s):  
Augmented Reality ◽  
Präoperative Diagnostik

ZusammenfassungEine der kontroversesten Diskussionen in der Netzhautchirurgie wird derzeit über den Stellenwert der intraoperativen optischen Kohärenztomografie (iOCT) geführt. Hintergrund ist der Wunsch, den 2-dimensionalen Fundusblick des Operateurs mit der geschichteten Tiefeninformation der OCT zu kombinieren, um eine Art 4-dimensionale „Augmented Reality“ (3-D plus Veränderung über die Zeit) zu erreichen. Dies soll feine Strukturen, die dem Blick des Operateurs bisher verborgen sind, sichtbar machen. Deshalb erscheint die Netzhautchirurgie prädestiniert für den Einsatz einer iOCT zu sein. Die große Hoffnung liegt darin, dass ein dynamisches Live-3-D-Bild mit Echtzeit-Feedback dem Operateur zusätzliche Informationen liefert und die Sicherheit verbessert. So faszinierend die iOCT-Technologie auf den ersten Blick ist, so enttäuscht sie doch im klinischen Alltag, gerade in der Makulachirurgie. Sie liefert nur selten Informationen, die ohne iOCT nicht erzielbar wären oder durch präoperative Diagnostik nicht in wesentlich besserer Qualität vorlägen. Hoffnungsvoll sind einige Sonderindikationen, die insbesondere die subretinale Chirurgie betreffen.

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