Land Subsidence Modelling Using Data Mining Techniques. The Case Study of Western Thessaly, Greece

Author(s):  
Paraskevas Tsangaratos ◽  
Ioanna Ilia ◽  
Constantinos Loupasakis

Significant data development has required organizations to use a tool to understand the relationships between data and make various appropriate decisions based on the information obtained. Customer segmentation and analysis of their behavior in the manufacturing and distribution industries according to the purposefulness of marketing activities and effective communication and with customers has a particular importance. Customer segmentation using data mining techniques is mainly based on the variables of recency purchase (R), frequency of purchase (F) and monetary value of purchase (M) in RFM model. In this article, using the mentioned variables, twelve customer groups related to the BTB (business to business) of a food production company, are grouped. The grouping in this study is evaluated based on the K-means algorithm and the Davies-Bouldin index. As a result, customer grouping is divided into three groups and, finally the CLV (customer lifetime value) of each cluster is calculated, and appropriate marketing strategies for each cluster have been proposed.


Author(s):  
Dayana Vila ◽  
Saúl Cisneros ◽  
Pedro Granda ◽  
Cosme Ortega ◽  
Miguel Posso-Yépez ◽  
...  

Author(s):  
Syaidatus Syahira Ahmad Tarmizi ◽  
Sofianita Mutalib ◽  
Nurzeatul Hamimah Abdul Hamid ◽  
Shuzlina Abdul-Rahman ◽  
Ariff Md Ab Malik

2018 ◽  
Vol 05 (02) ◽  
pp. 145-153
Author(s):  
Fatemeh Sadeghi Laghareh ◽  
Seyed Javad Mirabedini ◽  
Ali Haroon Abadi

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