New Product Diffusion Models in Marketing: A Review and Directions for Research
1991 ◽
pp. 125-177
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Keyword(s):
1991 ◽
Vol 8
(2)
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pp. 91-112
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1998 ◽
Vol 14
(4)
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pp. 285-308
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Keyword(s):
2003 ◽
Vol 19
(2)
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pp. 327-328
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1995 ◽
Vol 26
(4)
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pp. 425-450
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Keyword(s):