New Product Diffusion Models in Marketing: A Review and Directions for Research

Author(s):  
Vijay Mahajan ◽  
Eitan Muller ◽  
Frank M. Bass
1997 ◽  
Vol 34 (3) ◽  
pp. 378 ◽  
Author(s):  
Jinhong Xie ◽  
X. Michael Song ◽  
Marvin Sirbu ◽  
Qiong Wang

1990 ◽  
Vol 54 (1) ◽  
pp. 1 ◽  
Author(s):  
Vijay Mahajan ◽  
Eitan Muller ◽  
Frank M. Bass

1990 ◽  
Vol 54 (1) ◽  
pp. 1-26 ◽  
Author(s):  
Vijay Mahajan ◽  
Eitan Muller ◽  
Frank M. Bass

2003 ◽  
Vol 19 (2) ◽  
pp. 327-328 ◽  
Author(s):  
Robert Fildes

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