Handbooks in Operations Research and Management Science - Marketing
Latest Publications

TOTAL DOCUMENTS

(FIVE YEARS 0)

H-INDEX

(FIVE YEARS 0)

Published By Elsevier

9780444889577

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Chapter 15 Marketing-mix models

Handbooks in Operations Research and Management Science - Marketing ◽

10.1016/s0927-0507(05)80038-6 ◽

1993 ◽

pp. 697-732 ◽

Cited By ~ 4

Author(s):

Hubert Gatignon

Keyword(s):

Marketing Mix

Download Full-text

Subject index

Handbooks in Operations Research and Management Science - Marketing ◽

10.1016/s0927-0507(05)80042-8 ◽

1993 ◽

pp. 881-892

Download Full-text

Chapter 10 Conjoint analysis with product-positioning applications

Handbooks in Operations Research and Management Science - Marketing ◽

10.1016/s0927-0507(05)80033-7 ◽

1993 ◽

pp. 467-515 ◽

Cited By ~ 19

Author(s):

Paul E. Green ◽

Abba M. Krieger

Keyword(s):

Conjoint Analysis ◽

Product Positioning

Download Full-text

Chapter 6 Market-share models

Handbooks in Operations Research and Management Science - Marketing ◽

10.1016/s0927-0507(05)80029-5 ◽

1993 ◽

pp. 259-314 ◽

Cited By ~ 21

Author(s):

Lee G. Cooper

Keyword(s):

Market Share

Download Full-text

Chapter 12 Sales promotion models

Handbooks in Operations Research and Management Science - Marketing ◽

10.1016/s0927-0507(05)80035-0 ◽

1993 ◽

pp. 553-609 ◽

Cited By ~ 24

Author(s):

Robert C. Blattberg ◽

Scott A. Neslin

Keyword(s):

Sales Promotion

Download Full-text

Chapter 14 Salesforce operations

Handbooks in Operations Research and Management Science - Marketing ◽

10.1016/s0927-0507(05)80037-4 ◽

1993 ◽

pp. 653-694

Author(s):

Mark B. Vandenbosch ◽

Charles B. Weinberg

Download Full-text

Chapter 1 Mathematical marketing models: Some historical perspectives and future projections

Handbooks in Operations Research and Management Science - Marketing ◽

10.1016/s0927-0507(05)80024-6 ◽

1993 ◽

pp. 3-23 ◽

Cited By ~ 7

Author(s):

Jehoshua Eliashberg ◽

Gary L. Lilien

Keyword(s):

Future Projections ◽

Historical Perspectives ◽

Marketing Models

Download Full-text

Chapter 8 New-product diffusion models

Handbooks in Operations Research and Management Science - Marketing ◽

10.1016/s0927-0507(05)80031-3 ◽

1993 ◽

pp. 349-408 ◽

Cited By ~ 43

Author(s):

Vijay Mahajan ◽

Eitan Muller ◽

Frank M. Bass

Keyword(s):

New Product ◽

Diffusion Models ◽

Product Diffusion ◽

New Product Diffusion

Download Full-text

Chapter 13 Salesforce compensation: A review of MS/OR advances

Handbooks in Operations Research and Management Science - Marketing ◽

10.1016/s0927-0507(05)80036-2 ◽

1993 ◽

pp. 611-651 ◽

Cited By ~ 18

Author(s):

Anne T. Coughlan

Keyword(s):

Salesforce Compensation

Download Full-text

Handbooks in operations research and management science contents of previous volumes

Handbooks in Operations Research and Management Science - Marketing ◽

10.1016/s0927-0507(05)80043-x ◽

1993 ◽

pp. 893-895

Keyword(s):

Operations Research ◽

Management Science

Download Full-text

Handbooks in Operations Research and Management Science - MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Elsevier

Chapter 15 Marketing-mix models

Subject index

Chapter 10 Conjoint analysis with product-positioning applications

Chapter 6 Market-share models

Chapter 12 Sales promotion models

Chapter 14 Salesforce operations

Chapter 1 Mathematical marketing models: Some historical perspectives and future projections

Chapter 8 New-product diffusion models

Chapter 13 Salesforce compensation: A review of MS/OR advances

Handbooks in operations research and management science contents of previous volumes

Handbooks in Operations Research and Management Science - Marketing
Latest Publications