International Journal of Research in Marketing
Latest Publications

TOTAL DOCUMENTS

1752

(FIVE YEARS 207)

H-INDEX

113

(FIVE YEARS 10)

Published By Elsevier

0167-8116

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Stay positive or go negative? memory imperfections and messaging strategy

International Journal of Research in Marketing ◽

10.1016/j.ijresmar.2022.01.001 ◽

2022 ◽

Author(s):

Xiaolin Li ◽

Raghunath Singh Rao ◽

Om Narasimhan ◽

Xing Gao

Keyword(s):

Negative Memory

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How Does Regulatory Monitoring OF Cause Marketing Affect Firm Behavior and Donations to Charity?

International Journal of Research in Marketing ◽

10.1016/j.ijresmar.2022.01.003 ◽

2022 ◽

Author(s):

Praveen K. Kopalle ◽

Aradhna Krishna ◽

Uday Rajan ◽

Yu Wang

Keyword(s):

Firm Behavior ◽

Cause Marketing

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Brand Effect on Extended Warranty Valuation: Subjective Value versus Popularity

International Journal of Research in Marketing ◽

10.1016/j.ijresmar.2022.01.004 ◽

2022 ◽

Author(s):

Robin Chark ◽

A.V. Muthukrishnan

Keyword(s):

Extended Warranty ◽

Subjective Value ◽

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The Promise and Peril of Dynamic Targeted Pricing

International Journal of Research in Marketing ◽

10.1016/j.ijresmar.2022.01.005 ◽

2022 ◽

Author(s):

Sung H. Ham ◽

Chuan He ◽

Dan Zhang

Keyword(s):

Targeted Pricing

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Editorial Board

International Journal of Research in Marketing ◽

10.1016/s0167-8116(21)00103-8 ◽

2021 ◽

Vol 38 (4) ◽

pp. ii-iii

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Simplicity is not Key: Understanding Firm-Generated Social Media Images and Consumer Liking

International Journal of Research in Marketing ◽

10.1016/j.ijresmar.2021.12.005 ◽

2021 ◽

Author(s):

Gijs Overgoor ◽

William Rand ◽

Willemijn Dolen ◽

Masoud Mazloom

Keyword(s):

Social Media ◽

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Too Cute to be Bad? Cute Brand Logo Reduces Consumer Punishment Following Brand Transgressions

International Journal of Research in Marketing ◽

10.1016/j.ijresmar.2021.12.006 ◽

2021 ◽

Author(s):

Felix Septianto ◽

Jun Bum Kwon

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The Roles of Multiple Channels in Predicting Website Visits and Purchases: Engagers versus Closers

International Journal of Research in Marketing ◽

10.1016/j.ijresmar.2021.12.004 ◽

2021 ◽

Author(s):

Marcel Goić ◽

Kinshuk Jerath ◽

Kirthi Kalyanam

Keyword(s):

Multiple Channels

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The Effect of Control Deprivation on Consumers’ Adoption of No-Pain, No-Gain Principle

International Journal of Research in Marketing ◽

10.1016/j.ijresmar.2021.12.003 ◽

2021 ◽

Author(s):

Yanli Jia ◽

Robert S. Wyer

Keyword(s):

Control Deprivation

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A Meta-Analysis of Consumer Ethnocentrism Across 57 Countries

International Journal of Research in Marketing ◽

10.1016/j.ijresmar.2021.12.002 ◽

2021 ◽

Author(s):

George Balabanis ◽

Nikoletta Theofania Siamagka

Keyword(s):

Meta Analysis ◽

Consumer Ethnocentrism

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