Recent BaBar results on rare B decays involving flavor changing neutral currents are presented. New measurements of the CP asymmetries in b→sγ and B→K*γ decays are reported as well as B→K(*)l+l- and b→sl+l- branching ratio measurements. The data sample comprises [Formula: see text] decays collected with the BaBar detector at the PEP-II e+e- storage ring.
Rare B decays in the $ \mathcal{F} - {\text{SU}}\left( {5} \right) $ model