Optimal product positioning with consideration of negative utility effect on consumer choice rule

Decision Support Systems ◽

10.1016/j.dss.2012.06.002 ◽

2012 ◽

Vol 54 (1) ◽

pp. 402-413 ◽

Author(s):

X.G. Luo ◽

C.K. Kwong ◽

J.F. Tang ◽

Y.L. Tu

Keyword(s):

Consumer Choice ◽

Choice Rule ◽

Product Positioning

Download Full-text

Consumer Choice Rule While Examining Similar Consumption Bundles: Rational Choice to Behavioral Bias

SSRN Electronic Journal ◽

10.2139/ssrn.3788489 ◽

2021 ◽

Author(s):

Vibhu Vikramaditya

Keyword(s):

Rational Choice ◽

Consumer Choice ◽

Choice Rule ◽

Behavioral Bias

Download Full-text

CONSUMER CHOICE RULE WHILE EXAMING SIMILAR CONSUMPTION BUNDLES: RATIONAL CHOICE TO BEHAVIOURAL BIAS

SSRN Electronic Journal ◽

10.2139/ssrn.3788443 ◽

2021 ◽

Author(s):

Vibhu Vikramaditya

Keyword(s):

Rational Choice ◽

Consumer Choice ◽

Download Full-text

Joint optimization of product family design and supplier selection under multinomial logit consumer choice rule

Concurrent Engineering ◽

10.1177/1063293x12468456 ◽

2012 ◽

Vol 20 (4) ◽

pp. 335-347 ◽

Author(s):

Yan Cao ◽

Xing Gang Luo ◽

C K Kwong ◽

Jiafu Fu Tang ◽

Wei Zhou

Keyword(s):

Consumer Choice ◽

Supplier Selection ◽

Product Family ◽

Multinomial Logit ◽

Choice Rule ◽

Joint Optimization ◽

Product Family Design

Download Full-text

Medicare Drug Premiums Will Be Lower Than Expected Consumer Choice, Competition Will Help Beneficiaries

PsycEXTRA Dataset ◽

10.1037/e414352005-004 ◽

2005 ◽

Author(s):

Keyword(s):

Consumer Choice

Download Full-text

Access to recovery: Enhancing consumer choice

PsycEXTRA Dataset ◽

10.1037/e425792008-003 ◽

2007 ◽

Author(s):

Rebecca A. Clay

Keyword(s):

Consumer Choice

Download Full-text

Consumer Choice Modeling via TOPSIS

PsycEXTRA Dataset ◽

10.1037/e615882011-052 ◽

2009 ◽

Author(s):

Suresh K. Bhatt ◽

Namita Bhatnagar ◽

S. S. Appadoo

Keyword(s):

Consumer Choice ◽

Choice Modeling

Download Full-text

Decision Making Styles and Consumer Choice

PsycEXTRA Dataset ◽

10.1037/e617962012-380 ◽

2008 ◽

Author(s):

Thomas Nygren ◽

Rebecca White ◽

Kristi Snuttjer

Keyword(s):

Decision Making ◽

Consumer Choice ◽

Decision Making Styles

Download Full-text

Arousal Congruency and Consumer Choice

PsycEXTRA Dataset ◽

10.1037/e621072012-166 ◽

2010 ◽

Author(s):

Fabrizio Di Muro ◽

Kyle B. Murray

Keyword(s):

Consumer Choice

Download Full-text

How perception of package size changes influences consumer choice

PsycEXTRA Dataset ◽

10.1037/e621312012-013 ◽

2004 ◽

Author(s):

Michael Wiles

Keyword(s):

Consumer Choice ◽

Download Full-text

Supplemental Material for The Surplus Identification Task and Limits to Multiattribute Consumer Choice

Journal of Experimental Psychology Applied ◽

10.1037/xap0000252.supp ◽

2019 ◽

Keyword(s):

Consumer Choice ◽

Identification Task

Download Full-text