Restructuring of electricity supply industry had begun in early 20th centuries. Malaysia Electricity Supply Industry (MESI) has aimed to change its structure to a wholesale market model in 2005. Started in 1992, Independent Power Producers (IPPs) were introduced and since then MESI had applied the Single Buyer Model until today. Even though, the Single Buyer Model had passed several process of evolution, it still a form of imperfect competition in which there is only one buyer and many sellers of a product. Therefore, other alternatives of electricity market model for MESI have been proposed, in order to carry on the MESI previous plan towards restructuring. This paper discusses three electricity market models; Single Buyer Market Model, Pool Market Model and Hybrid Market Model. The case study is carried out to compare the three market models in term of generation revenue. Data from 14 IPP and load profiles in MESI is used for the case study and the result will be discussed.
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