scholarly journals Business model design for campus-based autonomous deliveries – A Swedish case study

Author(s):  
Jon Williamsson
2017 ◽  
Vol 21 (01) ◽  
pp. 1750005 ◽  
Author(s):  
SASCHA KRAUS ◽  
ALEXANDER BREM ◽  
MIRIAM SCHUESSLER ◽  
FELIX SCHUESSLER ◽  
THOMAS NIEMAND

Internationalization is a hot topic in innovation management, whereby the phenomenon of “Born Globals” is still limited to research in the domains of Entrepreneurship and International Management. As business model design plays a key role for Born Globals, we link these two concepts. For this, we propose hypotheses about the influence of efficiency-centered and novelty-centered business model design on international firm performance. To test these hypotheses, we performed a quantitative survey with 252 founders of international companies in Germany, Switzerland and Liechtenstein. Additionally, we gained further insights through a case study analysis of 11 Born Globals. The results show that business model design matters to international firm performance and the business model design of Born Globals tends to be more efficiency-centered. Based on a multiple case study, we analyzed business models in a more sophisticated way and derived propositions that yielded in an archetype of a Born Global’s business model.


2017 ◽  
Vol 38 (2) ◽  
pp. 76-82 ◽  
Author(s):  
Ryan Rumble ◽  
Niall Anthony Minto

Purpose This paper aims to present a method for interpreting and reinterpreting business models as analogies to support the creation of new business model ideas. Design/methodology/approach The authors use the literature on cognitive frames and attention to demonstrate the often-overlooked potential of analogies. From this, the authors derive practical recommendations for the use of analogies in creative business model design. Findings Managers can design creative business models by seeking multiple interpretations of the way other businesses create and capture value. Originality/value Business model frameworks are commonplace, but there is little discussion on how to use them effectively. Furthermore, while analogies are helpful in inspiring novel ideas, their creative potential is limited if the questions asked of and insights found in the case study are not reimagined. The authors provide a practical solution to increase creativity in business model design by recursively reflecting upon issues and solutions.


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