This is an Introduction to a series of review articles, entitled Flagship Species – Flagship Problems, that identify, review, and address key problems, solutions, and contradictions linked to conservation and recovery of four iconic species at risk in Canada (polar bear, Ursus maritimus Phipps, 1774; Atlantic cod, Gadus morhua L., 1758; Piping Plover. Charadrius melodus Ord, 1824; caribou, Rangifer tarandus (L., 1758)), as well as one review article dealing with the more systemic impacts of habitat loss and degradation. The reviews are cast in the context of the broader challenge of maintaining and restoring biodiversity.