Zariadres And Zarer

1955 ◽  
Vol 17 (3) ◽  
pp. 463-477 ◽  
Author(s):  
Maey Boyce
Keyword(s):  

IT is now almost a century since Rapp cited, 1 among Greek texts relating to Persian customs and beliefs, the charming tale of Zariadres and Odatis, preserved for us by Athenaeus on the authority of Chares of Mytilene.2 The story is in brief as follows: Hystaspes and his younger brother Zariadres were said by the people of their land to be born of Aphrodite and Adonis. Hystaspes ruled Media and the lands below it, Zariadres the region above the Caspian Gates up to the Tanais. Beyond the Tanals lived the Marathi, ruled by Omartes, whose daughter Odatis was the most beautiful woman in Asia.3 Odatis dreamt of Zariadres, and loved him; and he too loved Odatis through dreams. He sought her vainly in marriage, for her father did not wish to give her to a stranger. Soon after, Omartes held a marriage-feast attended by his own kinsmen and nobles, and bade Odatis give a cup of wine to him whom she wished to marry. Zariadres, forewarned by Odatis, came in full haste across the Tanals, accompanied only by his charioteer, and entered the hall in Scythian dress as, weeping, Odatis slowly filled the cup. She recognized him with joy, and he carried her off. This tale, Chares states, was greatly esteemed by the barbarians of Asia, who painted scenes from it on the walls of temples, palaces, and even private houses, the nobles often giving the name of Odatis to their own daughters.

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Christina Christina ◽  
Natasha Richie Vallerie ◽  
Rustono Farady Marta

Beautiful woman standards cannot be separated from the media construction of the meaning of beauty. The media displays the standard of beauty that is consumed every day by the people of Indonesia through content and also advertising. An advertisement cannot be separated from a visual character that is built in such a way that it can be an inspiration or can represent the product or service advertised, not only that the visual character in the ad also shows other aspects such as social values and norms, images and lifestyle. This aspects standard certainly affects the views of Indonesian women on beauty. Nivea realizes that every woman is beautiful and has their own potential, so Nivea creates an Nivea extra care for extra women ad. This study aims to determine the myth of extra female beauty from the Nivea Extra Care for Extra Women ad. His research methods are qualitative, Roland Barthes's semiotics and Oswald's semiotic marketing, related to beauty myths. The object is the Nivea Extra Care for Extra Women ad on Youtube.


2018 ◽  
Author(s):  
Martin Skladany
Keyword(s):  

Author(s):  
Michael A. Neblo ◽  
Kevin M. Esterling ◽  
David M. J. Lazer
Keyword(s):  

Author(s):  
Chaihark Hahm ◽  
Sung Ho Kim
Keyword(s):  

Sign in / Sign up

Export Citation Format

Share Document