Developing the Profiles of Business Analytics Adopters and Non-adopters Using Data Mining Tools

Author(s):  
Hokey Min ◽  
Bih-Ru Lea
2013 ◽  
Vol 433-435 ◽  
pp. 1885-1889
Author(s):  
Lu Feng ◽  
Zhan Quan Wen ◽  
Jie Mei Lin

We used the principle of hyperlink analysis method to mine the website data according to the indicators of the hyperlink analysis. We selected Taobao.com as an object of study. The evaluation indicators of network marketing effect were page views, sales quantity, sales, the number of adding store to bookmark . According to our research, we find Taobao.com stores can use data mining tool to obtain the very good marketing effect.


1998 ◽  
Vol 14 (1-2) ◽  
pp. 37-42 ◽  
Author(s):  
Manuel Mejía-Lavalle ◽  
Guillermo Rodríguez-Ortiz

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