Commercial development at 63 rural and small-town Interstate exits is quantified and related to local market wealth, size, geography, access, traffic, site competition, and other development. Five development types (gas stations, convenience stores, fast food restaurants, sit-down restaurants, and motels) are studied. The geographic information system TransCAD 3.0 is used to determine network access and local trade area characteristics. Models are then estimated for each development type using classification and regression techniques separately and in combination. Model estimates are then compared with actual development. Results show that the relationships are complex, often nonlinear; and show high correlation between development types. The findings should be useful for planning exit land use, coordinating market assessments, determining the value of land, and assessing sites for business placement.
