Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Advances in Business Marketing and Purchasing: Vol. 21),by Arch G. Woodside (series ed.), Hugh Pattinson and Roger Marshall (eds.)
2015 ◽
Vol 22
(1-2)
◽
pp. 155-158
Why Case Study Research? Introduction to the Field Guide to Case Study Research in Tourism, Hospitality, and Leisure
