Handbook of Business-to-Business Marketing
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39

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Published By Edward Elgar Publishing

9781781002445

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Branding in B2B Firms

Handbook of Business-to-Business Marketing ◽

10.4337/9781781002445.00021 ◽

2013 ◽

Author(s):

Kevin Lane Keller ◽

Philip Kotler

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Business-to-Business Marketing: Looking Back, Looking Forward

Handbook of Business-to-Business Marketing ◽

10.4337/9781781002445.00008 ◽

2013 ◽

Author(s):

Rajdeep Grewal ◽

Gary L. Lilien

Keyword(s):

Business To Business ◽

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B2B Marketing Communication in a Transformational Marketplace

Handbook of Business-to-Business Marketing ◽

10.4337/9781781002445.00019 ◽

2013 ◽

Author(s):

Don E. Schultz

Keyword(s):

Marketing Communication ◽

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A High-level Overview: A Value Perspective on the Practice of Business-to-Business Marketing

Handbook of Business-to-Business Marketing ◽

10.4337/9781781002445.00010 ◽

2013 ◽

Author(s):

Ralph Oliva

Keyword(s):

A Value ◽

Business To Business

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Case Study Research in Business-to-Business Contexts: Theory and Methods

Handbook of Business-to-Business Marketing ◽

10.4337/9781781002445.00049 ◽

2013 ◽

Author(s):

Arch G. Woodside ◽

Roger Baxter

Keyword(s):

Case Study Research ◽

Study Research ◽

Business To Business

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Designing B2B Markets

Handbook of Business-to-Business Marketing ◽

10.4337/9781781002445.00046 ◽

2013 ◽

Author(s):

Ernan Haruvy ◽

Sandy Jap

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Boundary Work and Customer Connectivity in B2B Front Lines

Handbook of Business-to-Business Marketing ◽

10.4337/9781781002445.00035 ◽

2013 ◽

Author(s):

Jagdip Singh ◽

Detelina Marinova ◽

Steven P. Brown

Keyword(s):

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The Organizational Buying Center: Innovation, Knowledge Management and Brand

Handbook of Business-to-Business Marketing ◽

10.4337/9781781002445.00031 ◽

2013 ◽

Author(s):

Wesley J. Johnston ◽

Jennifer D. Chandler

Keyword(s):

Knowledge Management ◽

Organizational Buying ◽

Innovation Knowledge

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Trust, Distrust and Confidence in B2B Relationships

Handbook of Business-to-Business Marketing ◽

10.4337/9781781002445.00028 ◽

2013 ◽

Author(s):

Lisa K. Scheer

Keyword(s):

B2b Relationships

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Relationship Marketing

Handbook of Business-to-Business Marketing ◽

10.4337/9781781002445.00026 ◽

2013 ◽

Author(s):

Joshua T. Beck ◽

Robert W. Palmatier

Keyword(s):

Relationship Marketing

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