Journal of Business-to-Business Marketing
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Published By Informa Uk (Taylor & Francis)

1547-0628, 1051-712x
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Reviewing Global Relational Governance Research from 2002 to 2020

2021 ◽  
pp. 1-19
Author(s):  
Xiaolin Li ◽  
Ruirui Zhang ◽  
Yilin Yin ◽  
Jiaojiao Deng
Keyword(s):  
Relational Governance

Social Media Agencies and Clients: A Resource Integration Approach

2021 ◽  
pp. 1-26
Author(s):  
Ahsan Naeem Lone ◽  
Amrul Asraf Mohd-Any ◽  
Noor Akma Mohd Salleh
Keyword(s):  
Social Media ◽  
Resource Integration ◽  
Integration Approach

The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance

2021 ◽  
Vol 28 (4) ◽  
pp. 347-367
Author(s):  
Hayam Alnakhli ◽  
Aniefre Eddie Inyang ◽  
Omar S. Itani
Keyword(s):  
Sales Performance

Supplier Satisfaction in Buyer–Supplier Relationships: Assessment from Supplier Perspective

2021 ◽  
Vol 28 (3) ◽  
pp. 247-264
Author(s):  
Kunal K. Ganguly ◽  
Santanu Roy
Keyword(s):  
Supplier Relationships

Exploring Textual Modes, Imagery and Claims in B to B and B to Print Advertising

2021 ◽  
Vol 28 (3) ◽  
pp. 223-245
Author(s):  
David A. Gilliam ◽  
Justin R. Muñoz ◽  
Fernando R. Jiménez ◽  
Seunghyun Kim ◽  
Christopher M. Kyle
Keyword(s):  
Print Advertising

scholarly journals B to B Sellers’ Skill Level in Sales Performance – Frameworks and Findings

2021 ◽  
Vol 28 (3) ◽  
pp. 265-281
Author(s):  
Nils Høgevold ◽  
Rocio Rodriguez ◽  
Göran Svensson ◽  
Carmen Otero-Neira
Keyword(s):  
Sales Performance ◽  
Skill Level

Practitioner Note: A Meta-Analysis on Coopetition and Performance Relationship

2021 ◽  
Vol 28 (3) ◽  
pp. 307-320
Author(s):  
Junping Yang ◽  
Mengjie Zhang ◽  
Wanning Li
Keyword(s):  
Meta Analysis ◽  
And Performance
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