How can firms locate proactive strategic flexibility in their new product development process?: The effects of market and technological alignment

Innovation ◽  
2021 ◽  
pp. 1-26
Author(s):  
Destan Kandemir ◽  
Nuran Acur
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Development Process ◽  
New Product ◽  
Product Development Process ◽  
Strategic Flexibility ◽  
New Product Development Process
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