Journal of Marketing Management
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2230
(FIVE YEARS 83)

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Published By Informa Uk (Taylor & Francis)

1472-1376, 0267-257x
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands

2022 ◽  
pp. 1-28
Author(s):  
Benjamin Rosenthal ◽  
Flavia Cardoso ◽  
Jose Henrique Bortoluci
Keyword(s):  
Social Movements ◽  
Sociocultural Contexts ◽  
The Impact

Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position

2022 ◽  
pp. 1-29
Author(s):  
Anne-Maree O’Rourke ◽  
François A. Carrillat ◽  
Paul Z. Wang
Keyword(s):  
Brand Differentiation

Wearable technologies, brand community and the growth of a transhumanist vision

2021 ◽  
pp. 1-36
Author(s):  
Duygu Akdevelioglu ◽  
Sean Hansen ◽  
Alladi Venkatesh
Keyword(s):  
Brand Community ◽  
Wearable Technologies

Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China

2021 ◽  
pp. 1-29
Author(s):  
I-Chieh Michelle Yang ◽  
Aminath Shaba Ismail ◽  
Juliana Angeline French
Keyword(s):  
Reproductive Tourism

scholarly journals Ontology and circulation: towards an eco-economy of persons

2021 ◽  
pp. 1-27
Author(s):  
Eric J. Arnould
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