Journal of Marketing Management
Latest Publications

TOTAL DOCUMENTS

2230

(FIVE YEARS 250)

H-INDEX

85

(FIVE YEARS 8)

Published By Informa Uk (Taylor & Francis)

1472-1376, 0267-257x

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands

Journal of Marketing Management ◽

10.1080/0267257x.2021.2005663 ◽

2022 ◽

pp. 1-28

Author(s):

Benjamin Rosenthal ◽

Flavia Cardoso ◽

Jose Henrique Bortoluci

Keyword(s):

Social Movements ◽

Sociocultural Contexts ◽

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Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position

Journal of Marketing Management ◽

10.1080/0267257x.2021.1966076 ◽

2022 ◽

pp. 1-29

Author(s):

Anne-Maree O’Rourke ◽

François A. Carrillat ◽

Paul Z. Wang

Keyword(s):

Brand Differentiation

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The effects of brand revitalisation and retro branding on brand and purchase outcomes: the moderating roles of consumer nostalgia proneness and self-construal

Journal of Marketing Management ◽

10.1080/0267257x.2021.2012233 ◽

2021 ◽

pp. 1-29

Author(s):

Pei-Chi Chen

Keyword(s):

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Wearable technologies, brand community and the growth of a transhumanist vision

Journal of Marketing Management ◽

10.1080/0267257x.2021.2001559 ◽

2021 ◽

pp. 1-36

Author(s):

Duygu Akdevelioglu ◽

Sean Hansen ◽

Alladi Venkatesh

Keyword(s):

Brand Community ◽

Wearable Technologies

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Moderating reference group and message framing influences on sustainable surplus food consumption advertising appeals

Journal of Marketing Management ◽

10.1080/0267257x.2021.2012231 ◽

2021 ◽

pp. 1-27

Author(s):

Yu-Tse Lin

Keyword(s):

Food Consumption ◽

Reference Group ◽

Message Framing ◽

Advertising Appeals

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Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time

Journal of Marketing Management ◽

10.1080/0267257x.2021.2005664 ◽

2021 ◽

pp. 1-22

Author(s):

Alice Grønhøj ◽

Marco Hubert

Keyword(s):

Environmental Orientation ◽

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Effects of income and financial strain on risky social behaviour in the COVID-19 era: a comparison of the US and Canada

Journal of Marketing Management ◽

10.1080/0267257x.2021.2006273 ◽

2021 ◽

pp. 1-18

Author(s):

Michael Frechette ◽

Timothy Reilly

Keyword(s):

Social Behaviour ◽

Financial Strain ◽

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Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China

Journal of Marketing Management ◽

10.1080/0267257x.2021.2000476 ◽

2021 ◽

pp. 1-29

Author(s):

I-Chieh Michelle Yang ◽

Aminath Shaba Ismail ◽

Juliana Angeline French

Keyword(s):

Reproductive Tourism

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Customer engagement behaviours in a social media context revisited: using both the formative measurement model and text mining techniques

Journal of Marketing Management ◽

10.1080/0267257x.2021.2003421 ◽

2021 ◽

pp. 1-31

Author(s):

Chaang-Iuan Ho ◽

Ming-Chih Chen ◽

Ya-Wei Shih

Keyword(s):

Social Media ◽

Text Mining ◽

Measurement Model ◽

Customer Engagement ◽

Formative Measurement ◽

Formative Measurement Model

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Ontology and circulation: towards an eco-economy of persons

Journal of Marketing Management ◽

10.1080/0267257x.2021.2000007 ◽

2021 ◽

pp. 1-27

Author(s):

Eric J. Arnould

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