Fashion, both in its manufacturing dimension and as a field of visual culture, remains morally involved. The article is an attempt to incorporate phenomena related to fashion in an ethical perspective. The first part of the article focuses on mass production practices: such as shipping, greenwashing, fur farm industry, or the negative environmental impact associated with production. The second part of the article is devoted to the practices related to the culture-producing dimension of fashion, as well as the total aesthetization of everyday life (and the resulting anesthetization), the falsification and the simularization of reality or fashion projects based on the use of motives rooted in culture or religion.