scholarly journals “Appearance of Corruption”: Linking Public Opinion and Campaign Finance Reform

2020 ◽  
Vol 19 (4) ◽  
pp. 510-523
Author(s):  
Douglas M. Spencer ◽  
Alexander G. Theodoridis
Author(s):  
Julian E. Zelizer

This chapter examines how antecedent political events created a window of opportunity for campaign finance reformers during the period 1956–1974, including a series of scandals such as Watergate. In the 1960s, campaign finance reform emerged from a reform coalition composed of legislators, experts, philanthropists, foundations, and public interest groups. The coalition succeeded in placing campaign finance reform on the national agenda even without widespread public interest or support. It left intact most of the underlying pressures on campaign finance. For example, they did not tackle the declining importance of political parties, leaving high-cost television as the principal medium of political communication. The chapter highlights the tensions that arose over campaign finance that reached a boiling point when President Richard Nixon began his second term in office.


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