David Blanke. Sowing the American Dream: How Consumer Culture Took Root in the Rural Midwest. Athens:Ohio University Press,2000. xiii + 282 pp. ISBN 0-8214-1347-3, $59.95 (cloth); ISBN 0-8214-1348-1, $21.95 (paper). - Ronald R. Kline. Consumers in the Country: Technology and Social Change in Rural America. Baltimore, Md.:Johns Hopkins University Press,2000. xii + 372 pp. ISBN 0-8018-6248-5, $39.95.