Manufacturing Or Production Defects And Design Defects

Author(s):  
Duncan Fairgrieve ◽  
Richard Goldberg

There are generally few difficulties in applying the consumer expectation test of s 3(1) of the 1987 Act to manufacturing or production defects. Thus it can be said that: ‘persons generally are clearly entitled to expect that a product conform with the standard of safety common to the items of a same line of products marketed by a particular manufacturer: an individual product which fails to comply with such a standard because it was not produced and marketed as intended will no doubt be considered defective’. Or to put it another way, in the form of an example, ‘no reasonable or “ordinary” consumer expects to find a snail in a bottle of ginger beer’, or, for that matter, carbolic acid in a bottle of lemonade. Accordingly, when the defect is a manufacturing one the consumer expectation test may be straightforward in its application and advantageous.

Foods ◽  
2021 ◽  
Vol 10 (5) ◽  
pp. 1102
Author(s):  
Purificación García-Segovia ◽  
Mª Jesús Pagán-Moreno ◽  
Amparo Tárrega ◽  
Javier Martínez-Monzó

Sandwiches are the most common “casual-food” consumed by all age groups in Spain. Due to the importance of visual appearance to promote unplanned or impulse buying, foodservice and hospitality companies focus on improving the visual impression of their food menus to create an expectation that satisfies both sensory and hedonic consumer experiences. To provide a list of attributes about the visual appearance of sandwiches, 25 students were recruited from a university and were invited to participate in two nominal group technique (NGT) sessions. To understand whether a sandwiches’ appearance can influence the expectation of consumers, 259 participants completed an online survey specially designed from the results of the NGT sessions. Data were analyzed using conjoint, internal preference mapping and cluster analysis; the interaction effect by gender was also studied. The conjoint results indicate that visual perception about the filling (vegetal or pork based) plays the most key role overall in consumer expectation. When consumers choose vegetables as the filling, the consumers’ perceived sandwiches as healthier, but the pork filling was perceived as more attractive and satiating. Interaction effect by gender was observed in filling when females perceived pork filling as less healthy than vegetable. By acceptance, consumers were segmented into three groups. The first cluster (n = 80) selected the pork filling. The smaller group (cluster 3, n = 36) prioritized the vegetal filling, and the most numerous cluster 2 (n = 140) liked sandwiches with multigrain bread. These results may help companies to build tailor-made marketing strategies to satisfy consumer segments.


1908 ◽  
Vol 5 (4) ◽  
pp. 319-321
Author(s):  
Alonzo Englebert Taylor
Keyword(s):  

The Lancet ◽  
1867 ◽  
Vol 90 (2313) ◽  
pp. 814
Author(s):  
J.Y. Simpson
Keyword(s):  

BMJ ◽  
1869 ◽  
Vol 2 (462) ◽  
pp. 523-523
Author(s):  
D. C. Black
Keyword(s):  

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