scholarly journals International Franchising in Emerging Markets

2003 ◽  
Vol 6 (1) ◽  
pp. 65-66
Author(s):  
Nadia Ballard

Book review by Nadia Ballard. Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: Central and Eastern Europe and Latin America. Chicago: CCH Inc., 2001. Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: China, India and Other Asian Countries. Chicago: CCH Inc., 2001.

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