Influence of Feedback from SNS Members on Consumer Behavior in Electronic Commerce

This chapter presents the overview of retail management; retail management and technology; the aspects of Electronic Retailing (e-tailing); e-tailing and Electronic Commerce (e-commerce); the perspectives on online consumer behavior; and the advanced issues of e-tailing in retail environments. Retail management focuses on the processes that go into ensuring consumers can obtain the products they want from their chosen retail store. Effective retail management helps company distributes the finished products created by the business to consumers in order to determine and satisfy what buyers want and require. E-tailing is a powerful marketing technique for the right product with the right message to the right person. The chapter argues that effective retail management and e-tailing applications generate business revenue, build brand awareness, and pave the way for broader distribution in retail environments.

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Online shopping: antecedents of attitude, intention, and use

Journal of Management Science & Engineering research ◽

10.30564/jmser.v3i2.2613 ◽

2021 ◽

Vol 3 (2) ◽

Author(s):

Wilnei Aldir Schneider ◽

Rafael Tezza

Keyword(s):

Consumer Behavior ◽

Electronic Commerce ◽

Online Shopping ◽

Statistical Significance ◽

Systematic Search ◽

Double Blind ◽

Reference Models ◽

The Past

Consumer behavior in electronic commerce has been the theme of hundreds of studies conducted by researchers of many nationalities in the past twenty years. The purpose of this study was to review and classify the concepts used in papers published between 2003 and 2014 to explain the consumer behavior in electronic commerce. A systematic search of the literature in nine databases was performed and 136 papers published in double-blind peer reviewed journals were selected. Reference models were prepared based on a classification of the concepts found. This article reports only the concepts that displayed statistical significance in the studies analyzed. Finally, we suggest new studies that can be conducted.

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Consumer Responses to the CPA WEBTRUST™ Assurance

Journal of Information Systems ◽

10.2308/jis.2000.14.1.17 ◽

2000 ◽

Vol 14 (1) ◽

pp. 17-35 ◽

Cited By ~ 48

Author(s):

Stacy E. Kovar ◽

Kimberly Gladden Burke ◽

Brian R. Kovar

Keyword(s):

Consumer Behavior ◽

Electronic Commerce ◽

Web Site ◽

Consumer Responses ◽

Online Transactions ◽

Intent To Purchase ◽

Assurance Services ◽

Areas Of Concern ◽

The Web

With the advent of WEBTRUST™, accountants are providing assurances about online transactions to consumers who may otherwise hesitate to engage in electronic commerce. This study explores the influence of assurance services on consumers' online transaction expectations and intent to purchase online. In short, the study supports the notion that many of the marketing efforts associated with WEBTRUST™ can have desirable effects on consumer behavior. Results suggest that consumers who pay more attention to the WEBTRUST™ seal and disclosures at the web site or who have been exposed to WEBTRUST™ advertising have higher online transaction expectations and stronger intent to purchase online than their counterparts. Similarly, consumers' knowledge about CPAs positively influences their online transaction expectations, but not intent to purchase online. However, the study also indicates areas of concern for practitioners and researchers. Only 56 percent of subjects noticed the seal, 27 percent clicked on the seal, and 8.5 percent had seen ads related to WEBTRUST™, indicating a need to investigate more effective marketing. In addition, these results suggest that consumers believe the WEBTRUST™ service should and does provide assurances that are clearly beyond its scope.

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