An insight on survey questionnaire design for Green SCM: Using cognitive interviewing method

Author(s):  
K.S. Savita ◽  
P. D. D. Dominic ◽  
T. Ramayah
Methodology ◽  
2013 ◽  
Vol 9 (3) ◽  
pp. 104-112 ◽  
Author(s):  
Rachel Vis-Visschers ◽  
Vivian Meertens

We used the Cognitive Interviewing Reporting Framework (CIRF) to restructure the report of a pretest on a European health survey questionnaire. This pretest was conducted by the Questionnaire Laboratory of Statistics Netherlands, and the original report was written according to a standard Statistics Netherlands format for pretesting reports. This article contains the rewritten report with highlights from the case study. The authors reflect on the process of rewriting and the usefulness of the CIRF. We conclude that expanded use of the CIRF as a reporting format for articles on cognitive pretests would enhance international comparability, completeness, and uniformity of research designs, terminology, and reporting. A limitation of the CIRF is that it does not provide an exhaustive list of items that could be included in a report, but it is more a “minimal standard”: that is a report on how a cognitive pretest was conducted should at least contain a description of the CIRF items.


Author(s):  
J.S. Balza ◽  
R.N. Cusatis ◽  
S.M. McDonnell ◽  
M.A. Basir ◽  
K.E. Flynn

BACKGROUND: Cognitive interviewing is a technique that can be used to improve and refine questionnaire items. We describe the basic methodology of cognitive interviewing and illustrate its utility through our experience using cognitive interviews to refine a questionnaire assessing parental understanding of concepts related to preterm birth. METHODS: Cognitive interviews were conducted using current best practices. Results were analyzed by the multidisciplinary research team and questionnaire items that were revealed to be problematic were revised. RESULTS: Revisions to the questionnaire items were made to improve clarity and to elicit responses that truly reflected the participants understanding of the concept. CONCLUSION: Cognitive interviewing is a useful methodology for improving validity of questionnaire items, we recommend researchers developing new questionnaire items design and complete cognitive interviews to improve their items and increase confidence in study conclusions.


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