Knowledge discovery of weighted RFM sequential patterns with multi time interval from customer sequence database

Author(s):  
Chandni Naik ◽  
Ankit Kharwar ◽  
Mukesh Patel
2019 ◽  
Vol 19 (4) ◽  
pp. 3-16
Author(s):  
Tran Huy Duong ◽  
Demetrovics Janos ◽  
Vu Duc Thi ◽  
Nguyen Truong Thang ◽  
Tran The Anh

Abstract Mining High Utility Sequential Patterns (HUSP) is an emerging topic in data mining which attracts many researchers. The HUSP mining algorithms can extract sequential patterns having high utility (importance) in a quantitative sequence database. In real world applications, the time intervals between elements are also very important. However, recent HUSP mining algorithms cannot extract sequential patterns with time intervals between elements. Thus, in this paper, we propose an algorithm for mining high utility sequential patterns with the time interval problem. We consider not only sequential patterns’ utilities, but also their time intervals. The sequence weight utility value is used to ensure the important downward closure property. Besides that, we use four time constraints for dealing with time interval in the sequence to extract more meaningful patterns. Experimental results show that our proposed method is efficient and effective in mining high utility sequential pattern with time intervals.


Sequential pattern mining is one of the important functionalities of data mining. It is used for analyzing sequential database and discovers sequential patterns. It is focused for extracting interesting subsequences from a set of sequences. Various factors such as rate of occurrence, length, and profit are used to define the interestingness of subsequence derived from the sequence database. Sequential pattern mining has abundant real-life applications since sequential data is logically programmed as sequences of cipher in many fields such as bioinformatics, e-learning, market basket analysis, texts, and webpage click-stream analysis. A large diversity of competent algorithms such as Prefixspan, GSP and Freespan have been proposed during the past few years. In this paper we propose a data model for organizing the sequential database, which consists of a directed graph DGS (cycles and several edges are allowed) and an organization of directed paths in DGS to represent a sequential data for discovering sequential pattern3 from a sequence database. Competent algorithms for constructing the digraph model (DGS) for extracting all sequential patterns and mining association rules are proposed. A number of theoretical parameters of digraph model are also introduced, which lead to more understanding of the problem.


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