Bidding strategies based on type-1 and interval type-2 fuzzy inference systems for Google Adwords advertising campaigns

Author(s):  
Quetzali Madera ◽  
Oscar Castillo ◽  
Mario Garcia-Valdez ◽  
Alejandra Mancilla
2013 ◽  
Vol 2013 ◽  
pp. 1-13 ◽  
Author(s):  
Hiram Ponce ◽  
Pedro Ponce ◽  
Arturo Molina

This paper presents a novel fuzzy inference model based on artificial hydrocarbon networks, a computational algorithm for modeling problems based on chemical hydrocarbon compounds. In particular, the proposed fuzzy-molecular inference model (FIM-model) uses molecular units of information to partition the output space in the defuzzification step. Moreover, these molecules are linguistic units that can be partially understandable due to the organized structure of the topology and metadata parameters involved in artificial hydrocarbon networks. In addition, a position controller for a direct current (DC) motor was implemented using the proposed FIM-model in type-1 and type-2 fuzzy inference systems. Experimental results demonstrate that the fuzzy-molecular inference model can be applied as an alternative of type-2 Mamdani’s fuzzy control systems because the set of molecular units can deal with dynamic uncertainties mostly present in real-world control applications.


Author(s):  
Alexander Zakovorotniy ◽  
Artem Kharchenko

Definitions and methods of designing interval type-2 fuzzy sets in fuzzy inference systems for control problems of complex technical objects in conditions of uncertainty are considered. The main types of uncertainties, that arise when designing fuzzy inference systems and depend on the number of expert assessments, are described. Methods for assessing intra-uncertainty and inter-uncertainty are proposed, taking into account the different number of expert assessments at the stage of determining the types and number of membership functions. Factors influencing the parameters and properties of interval type-2 fuzzy during experimental studies are determined. Such factors include the number of experiments performed, external factors, technical parameters of the control object, and the reliability of the components of the computer system decision support system. The properties of the lower and upper membership functions of interval type-2 fuzzy sets are investigated on the example of the Gaussian membership function, which is one of the most used in the problems of fuzzy inference systems design. The main features and differences in the methods of determining the lower and upper membership functions of interval type-2 fuzzy sets for different types of uncertainties are taken into account. Methods for determining the footprint of uncertainty, as well as the dependence of its size on the number of expert assessments, are considered. The footprint of uncertainty is characterized by the lower and upper membership functions, and its size directly affects the accuracy of the obtained solutions. Methods for determining interval type-2 fuzzy sets using regulation factors of membership function parameters for intra-uncertainty and weighting factors of membership functions for inter-uncertainties have been developed. The regulation factor of the function parameters can be used to describe the lower and upper membership functions while determining the size of the footprint of uncertainty. Complex interval type-2 sets are determined to take into account inter-uncertainties in the problems of fuzzy inference systems design.


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