Spread, then target, and advertise in waves: Optimal capital allocation across advertising channels

Author(s):  
Soheil Eshghi ◽  
Victor M. Preciado ◽  
Saswati Sarkar ◽  
Santosh S. Venkatesh ◽  
Qing Zhao ◽  
...  
2007 ◽  
Vol 16 (3) ◽  
pp. 312-342 ◽  
Author(s):  
Neal M. Stoughton ◽  
Josef Zechner

Sign in / Sign up

Export Citation Format

Share Document