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Estimating advertisability of tail queries for sponsored search
Proceeding of the 33rd international ACM SIGIR conference on Research and development in information retrieval - SIGIR '10
◽
10.1145/1835449.1835544
◽
2010
◽
Cited By ~ 11
Author(s):
Sandeep Pandey
◽
Kunal Punera
◽
Marcus Fontoura
◽
Vanja Josifovski
Keyword(s):
Sponsored Search
Download Full-text
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10.25300/misq/2016/40.1.08
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2016
◽
Vol 40
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pp. 187-203
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Author(s):
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Jongkun Jun
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Keyword(s):
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The Complex Dynamics of Sponsored Search Advertising Markets
SSRN Electronic Journal
◽
10.2139/ssrn.1433030
◽
2009
◽
Author(s):
Valentin Robu
◽
J. A. La Poutre
◽
Sander Bohte
Keyword(s):
Complex Dynamics
◽
Sponsored Search
◽
Search Advertising
◽
Sponsored Search Advertising
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Keyword Management Costs and 'Broad Match' in Sponsored Search Advertising
SSRN Electronic Journal
◽
10.2139/ssrn.2585593
◽
2104
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Author(s):
Wilfred Amaldoss
◽
Kinshuk Jerath
◽
Amin Sayedi
Keyword(s):
Sponsored Search
◽
Search Advertising
◽
Sponsored Search Advertising
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Understanding Consumer Behavior for Sponsored Search
Understanding Sponsored Search
◽
10.1017/cbo9780511997686.007
◽
2011
◽
pp. 84-109
Author(s):
Jim Jansen
Keyword(s):
Consumer Behavior
◽
Sponsored Search
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Private Data Manipulation in Optimal Sponsored Search Auction
Proceedings of The Web Conference 2020
◽
10.1145/3366423.3380023
◽
2020
◽
Cited By ~ 1
Author(s):
Xiaotie Deng
◽
Tao Lin
◽
Tao Xiao
Keyword(s):
Sponsored Search
◽
Data Manipulation
◽
Sponsored Search Auction
◽
Private Data
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The Role of Relevance in Sponsored Search
Proceedings of the 25th ACM International on Conference on Information and Knowledge Management - CIKM '16
◽
10.1145/2983323.2983840
◽
2016
◽
Cited By ~ 4
Author(s):
Luca Aiello
◽
Ioannis Arapakis
◽
Ricardo Baeza-Yates
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Xiao Bai
◽
Nicola Barbieri
◽
...
Keyword(s):
Sponsored Search
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Multiple Keywords Model on Sponsored Search Auction
2011 7th International Conference on Wireless Communications, Networking and Mobile Computing
◽
10.1109/wicom.2011.6040650
◽
2011
◽
Author(s):
Yan Li
◽
Songtao Liang
◽
Tao Zhang
Keyword(s):
Sponsored Search
◽
Sponsored Search Auction
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Exploring the Factors Influencing Users' Acceptance of Sponsored Search
2011 Fifth International Conference on Management of e-Commerce and e-Government
◽
10.1109/icmecg.2011.20
◽
2011
◽
Author(s):
Zheng Lin
Keyword(s):
Sponsored Search
◽
Factors Influencing
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Global Optimization for Advertisement Selection in Sponsored Search
Journal of Computer Science and Technology
◽
10.1007/s11390-015-1523-4
◽
2015
◽
Vol 30
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◽
pp. 295-310
◽
Cited By ~ 3
Author(s):
Qing Cui
◽
Feng-Shan Bai
◽
Bin Gao
◽
Tie-Yan Liu
Keyword(s):
Global Optimization
◽
Sponsored Search
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Ranking and tradeoffs in sponsored search auctions
Proceedings of the fourteenth ACM conference on Electronic commerce - EC '13
◽
10.1145/2492002.2482568
◽
2013
◽
Cited By ~ 8
Author(s):
Bem Roberts
◽
Dinan Gunawardena
◽
Ian A. Kash
◽
Peter Key
Keyword(s):
Sponsored Search
◽
Sponsored Search Auctions
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