Query clustering based on bid landscape for sponsored search auction optimization

Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining - KDD '13 ◽

10.1145/2487575.2488197 ◽

2013 ◽

Author(s):

Ye Chen ◽

Weiguo Liu ◽

Jeonghee Yi ◽

Anton Schwaighofer ◽

Tak W. Yan

Keyword(s):

Sponsored Search ◽

Sponsored Search Auction

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Private Data Manipulation in Optimal Sponsored Search Auction

Proceedings of The Web Conference 2020 ◽

10.1145/3366423.3380023 ◽

2020 ◽

Author(s):

Xiaotie Deng ◽

Tao Lin ◽

Tao Xiao

Keyword(s):

Sponsored Search ◽

Data Manipulation ◽

Sponsored Search Auction ◽

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Multiple Keywords Model on Sponsored Search Auction

2011 7th International Conference on Wireless Communications, Networking and Mobile Computing ◽

10.1109/wicom.2011.6040650 ◽

2011 ◽

Author(s):

Yan Li ◽

Songtao Liang ◽

Tao Zhang

Keyword(s):

Sponsored Search ◽

Sponsored Search Auction

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To Score or Not to Score? Estimates of a Sponsored Search Auction Model

SSRN Electronic Journal ◽

10.2139/ssrn.2564735 ◽

2015 ◽

Author(s):

Yu-Wei Hsieh ◽

Matthew Shum ◽

Sha Yang

Keyword(s):

Sponsored Search ◽

Sponsored Search Auction ◽

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Repeated sponsored search auction with non-decreasing bid values

2011 International Conference on Consumer Electronics, Communications and Networks (CECNet) ◽

10.1109/cecnet.2011.5768249 ◽

2011 ◽

Author(s):

Chen-Kun Tsung ◽

Hann-Jang Ho ◽

Sing-Ling Lee

Keyword(s):

Sponsored Search ◽

Sponsored Search Auction

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On Robustness of Forward-looking in Sponsored Search Auction

Algorithmica ◽

10.1007/s00453-009-9280-9 ◽

2009 ◽

Vol 58 (4) ◽

pp. 970-989 ◽

Author(s):

Tian-Ming Bu ◽

Li Liang ◽

Qi Qi

Keyword(s):

Sponsored Search ◽

Sponsored Search Auction ◽

Forward Looking

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Pricing Scheme for Limiting Strategic Bidding on Sponsored Search Auction

2011 7th International Conference on Wireless Communications, Networking and Mobile Computing ◽

10.1109/wicom.2011.6040651 ◽

2011 ◽

Author(s):

Yan Li ◽

Songtao Liang ◽

Tao Zhang

Keyword(s):

Sponsored Search ◽

Strategic Bidding ◽

Sponsored Search Auction ◽

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A 2020 perspective on “Let’s play the search game: Strategic and behavioral properties of online sponsored search auction mechanisms”

Electronic Commerce Research and Applications ◽

10.1016/j.elerap.2020.100959 ◽

2020 ◽

Vol 41 ◽

pp. 100959

Author(s):

Roumen Vragov ◽

Richard Di Shang

Keyword(s):

Sponsored Search ◽

Search Game ◽

Sponsored Search Auction ◽

Auction Mechanisms

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Online sponsored search auction matching problem with advertiser credibility

2017 IEEE/ACIS 16th International Conference on Computer and Information Science (ICIS) ◽

10.1109/icis.2017.7960045 ◽

2017 ◽

Author(s):

Xiaohui Li ◽

Yang Zhou ◽

Hongbin Dong ◽

Jun He

Keyword(s):

Sponsored Search ◽

Matching Problem ◽

Sponsored Search Auction

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Design of an optimal auction for sponsored search auction

The 9th IEEE International Conference on E-Commerce Technology and The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services (CEC-EEE 2007) ◽

10.1109/cec-eee.2007.40 ◽

2007 ◽

Author(s):

Dinesh Garg ◽

Y. Narahari ◽

Siva Sankar Reddy

Keyword(s):

Sponsored Search ◽

Sponsored Search Auction ◽

Optimal Auction

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Optimal reserve price in dynamic sponsored search auction

2013 10th International Conference on Service Systems and Service Management ◽

10.1109/icsssm.2013.6602543 ◽

2013 ◽

Author(s):

Wei Yang ◽

Youyi Feng ◽

Baichun Xiao

Keyword(s):

Sponsored Search ◽

Reserve Price ◽

Sponsored Search Auction ◽

Optimal Reserve

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