scholarly journals AdsGNN: Behavior-Graph Augmented Relevance Modeling in Sponsored Search

2021 ◽  
Author(s):  
Chaozhuo Li ◽  
Bochen Pang ◽  
Yuming Liu ◽  
Hao Sun ◽  
Zheng Liu ◽  
...  
Keyword(s):  
Sponsored Search

Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms

MIS Quarterly ◽  
2016 ◽  
Vol 40 (1) ◽  
pp. 187-203 ◽  
Author(s):  
Il Im ◽  
◽  
Jongkun Jun ◽  
Wonseok Oh ◽  
Seok-Oh Jeong ◽  
...  
Keyword(s):  
Sponsored Search ◽  
Search Behaviors

The Role of Relevance in Sponsored Search

2016 ◽  
Author(s):  
Luca Aiello ◽  
Ioannis Arapakis ◽  
Ricardo Baeza-Yates ◽  
Xiao Bai ◽  
Nicola Barbieri ◽  
...  
Keyword(s):  
Sponsored Search

Global Optimization for Advertisement Selection in Sponsored Search

2015 ◽  
Vol 30 (2) ◽  
pp. 295-310 ◽  
Author(s):  
Qing Cui ◽  
Feng-Shan Bai ◽  
Bin Gao ◽  
Tie-Yan Liu
Keyword(s):  
Global Optimization ◽  
Sponsored Search
Sign in / Sign up

Export Citation Format

Share Document