This book is a welcome addition to the growing literature in higher education that is concerned with the pursuit and achievement of quality. The authors cast their project within the new and seemingly intractable environment of higher education: increased competition for enrollments, revenues, and the public's confidence and support. In this context, colleges and universities search for ways to generate revenue and differentiate themselves from competitors in their appeals to students and parents. Many institutions have tried approaches such as management by objectives, strategic planning, value-added, assessment, and reengineering to address the challenges posed by the rapidly changing higher education landscape.
Book Review: Corporate Strategic Planning