Book Review: Product-Country Images: Impact and Role in International Marketing

Journal of International Marketing ◽

10.1177/1069031x9500300211 ◽

1995 ◽

Vol 3 (2) ◽

pp. 107-109 ◽

Author(s):

Moonkyu Lee

Keyword(s):

International Marketing

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Book Review: International Marketing: Planning and Practice

Journal of International Marketing ◽

10.1177/1069031x9400200108 ◽

1994 ◽

Vol 2 (1) ◽

pp. 105-106

Author(s):

Yigit Kavurmacioglu

Keyword(s):

International Marketing ◽

Marketing Planning

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Book Review: Handbook of International Marketing

Journal of Marketing ◽

10.1177/002224296402800226 ◽

1964 ◽

Vol 28 (2) ◽

pp. 110-111

Author(s):

George Fehlman

Keyword(s):

International Marketing

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Book Review: Comparative Analysis for International Marketing

Journal of Marketing Research ◽

10.1177/002224376900600423 ◽

1969 ◽

Vol 6 (4) ◽

pp. 502-503

Author(s):

S. Prakash Sethi ◽

Richard H. Holton

Keyword(s):

Comparative Analysis ◽

International Marketing

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Book Review: Comfortably Warm Waters … International Marketing

Journal of Marketing ◽

10.1177/002224296502900418 ◽

1965 ◽

Vol 29 (4) ◽

pp. 98-99

Author(s):

John S. Ewing

Keyword(s):

International Marketing

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Book Review: International Marketing

Journal of Marketing ◽

10.1177/002224297604000222 ◽

1976 ◽

Vol 40 (2) ◽

pp. 121-121

Author(s):

Frances S. Hardin

Keyword(s):

International Marketing

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Book Review: International Marketing Strategy: Environmental Assessment and Entry Strategies

Journal of International Marketing ◽

10.1177/1069031x9500300108 ◽

1995 ◽

Vol 3 (1) ◽

pp. 95-97

Author(s):

Matthew B. Myers

Keyword(s):

Marketing Strategy ◽

Environmental Assessment ◽

International Marketing ◽

Entry Strategies ◽

International Marketing Strategy

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Book ReviewInternational MarketingBy Rakesh Mohan Joshi

African Journal of Finance and Management ◽

10.4314/ajfm.v14i2.24394 ◽

2006 ◽

Vol 14 (2) ◽

Author(s):

RK Wadhwa

Keyword(s):

International Marketing

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Book Review: International Marketing Management

Journal of Marketing ◽

10.1177/002224297103500323 ◽

1971 ◽

Vol 35 (3) ◽

pp. 116-117

Author(s):

J. Alex Murray

Keyword(s):

International Marketing ◽

Marketing Management

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Book Review: Global Approach …: International Marketing: Text and Cases

Journal of Marketing ◽

10.1177/002224296703100126 ◽

1967 ◽

Vol 31 (1) ◽

pp. 97-98

Author(s):

Frank Meissner

Keyword(s):

International Marketing ◽

Global Approach

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Book Review: International Marketing Strategy

Journal of Marketing ◽

10.1177/002224297403800319 ◽

1974 ◽

Vol 38 (3) ◽

pp. 111-111

Author(s):

Edward M. Mazze

Keyword(s):

Marketing Strategy ◽

International Marketing ◽

International Marketing Strategy

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