Interactive Media for Communication / Advertising - a Feasibility Study and First Trial

This paper describes the development and refinement of the ‘Interactive GuideTM’, a multimedia application designed to explore the potential use of interactive media for communication/advertising. The domain selected for this empirical evaluation was radial keratotomy, a surgical procedure to correct nearsightedness. Starting from an analysis of patient information needs, we conducted iterative cycles of design, review, and testing which focused on topic selection, presentation styles and usability. Usage data and feedback from subjects have been very encouraging, pointing to the potential of this approach to establish a new style of information delivery.