Application of Cognitive Principles to the Design of Direct-to-Consumer Advertising of Prescription Medications

1999 ◽  
Vol 43 (6) ◽  
pp. 515-519 ◽  
Author(s):  
Michael S. Wogalter ◽  
Corinna S. Paine ◽  
Brian J. Mills ◽  
Tonya L. Smith-Jackson
Keyword(s):  
Prescription Medications ◽  
Direct To Consumer ◽  
Cognitive Principles ◽  
Direct To Consumer Advertising

scholarly journals Direct-to-consumer advertising of prescription medications: what the Canadian medical trainee needs to know

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Vol 10 (3) ◽  
pp. e113-116
Author(s):  
Michael David Elfassy ◽  
Sharef Danho ◽  
Alexander Adibfar ◽  
Joel Lexchin
Keyword(s):  
Prescription Medications ◽  
Medical Trainee ◽  
Direct To Consumer ◽  
Direct To Consumer Advertising

scholarly journals Clinicians' Responses to Direct-to-Consumer Advertising of Prescription Medications

2003 ◽  
Vol 163 (15) ◽  
pp. 1808 ◽  
Author(s):  
Woodie M. Zachry III ◽  
James E. Dalen ◽  
Terrence R. Jackson
Keyword(s):  
Prescription Medications ◽  
Direct To Consumer ◽  
Direct To Consumer Advertising
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