Product Policy and Goals

2007 ◽  
pp. 25-45
Author(s):  
John B. Lord
Keyword(s):  
Product Policy

scholarly journals Company product policy for the production and sales of electric vehicles

2021 ◽  
Vol 55 ◽  
pp. 356-361
Author(s):  
N.I. Reshetko ◽  
V.L. Belozerov ◽  
S.P. Vakulenko ◽  
P.V. Kurenkov ◽  
E.A. Zmeškal ◽  
...  
Keyword(s):  
Electric Vehicles ◽  
Product Policy

Present and Future Challenges for Europe's Environmental Product Policy

2018 ◽  
pp. 337-349
Author(s):  
Eléonore Maitre-Ekern ◽  
Hans Christian Bugge ◽  
Carl Dalhammar
Keyword(s):  
Product Policy ◽  
Future Challenges

Integrated Product Policy and Eco-product Development

2013 ◽  
pp. 98-116 ◽  
Author(s):  
Martin Charter ◽  
Alex Young ◽  
Aleksandra Kielkiewicz-Young ◽  
Inga Belmane
Keyword(s):  
Product Development ◽  
Product Policy ◽  
Integrated Product Policy

The implementation of integrated product policy in southern Italy

2017 ◽  
pp. 243-257
Author(s):  
Ivana Capozza ◽  
Orsola Mautone ◽  
Maria Angela Sorce
Keyword(s):  
Southern Italy ◽  
Product Policy ◽  
Integrated Product Policy

Marketing Substantiation of Efficiency of Product Policy of Medium-Sized Wineries in the Republic of Moldova

2019 ◽  
pp. 93-110
Author(s):  
Svetlana Ghenova
Keyword(s):  
Key Management ◽  
Structural Model ◽  
Substantial Improvement ◽  
Business Climate ◽  
Management Tools ◽  
Product Policy ◽  
Republic Of Moldova ◽  
The Republic ◽  
Definition Of ◽  
Effective Product

This chapter is devoted to revealing the importance and definition of the logical relationship of components related to an effective product policy of modern medium-size winery of the Republic of Moldova. The chapter presents a comparative analysis of modern marketing definitions of product policy of an enterprise. The purpose of the author is the research and marketing disclosure of the nature of the product policy as one of the key management tools of a modern winery. A structural model of the marketing product policy components has been developed. The approaches proposed for implementation in the Moldovan wineries would allow the analysis of the product policy effectiveness. The importance of the marketing substantiation of effective product policy in the activities of medium-sized wineries in socio-economic development of Moldova and their underutilized potential, an unfavorable business climate and the need for a substantial improvement in the product policy has determined the relevance of the research topic presented in the chapter.

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