scholarly journals Applications of Tags in Multimodal Analysis of Motion Ergonomics for Healthcare Environments

2021 ◽  
Vol 18 (10) ◽  
pp. 7-20
Author(s):  
Konrad Kluwak ◽  
Marek Kulbacki ◽  
Anna Kołcz
2019 ◽  
Vol 3 (1-2) ◽  
pp. 168-195 ◽  
Author(s):  
Vivien Heller

This paper is concerned with embodied processes of joint imagination in young children’s narrative interactions. Based on Karl Bühler’s notion of ‘deixis in the imagination’, it examines in detail how a 19-month-old German-speaking child, engaged in picture book reading with his mother, brings about different subtypes of deixis in the imagination by either ‘displacing’ what is absent into the given order of perception (e.g. by using the hand as a token for an object) or displacing his origo to an imagined space (e.g. by kinaesthetically aligning his body with an imagined body and animating his movements). Drawing on multimodal analysis and the concept of layering in interaction, the study analyses the ways in which the picture book as well as deictic, depictive, vocal and lexical resources are coordinated to evoke a narrative space, co-enact the storybook character’s experiences and produce reciprocal affect displays. Findings demonstrate that different types of displacement are in play quite early in childhood; displacements in the dimension of space and person are produced through layerings of spaces, voices and bodies.


Author(s):  
Judith Huber

Chapter 6 begins with an overview of the language contact situation with (Anglo-) French and Latin, resulting in large-scale borrowing in the Middle English period. The analysis of 465 Middle English verbs used to express intransitive motion shows that there are far more French/Latin loans in the path verbs than in the other motion verbs. The range of (new) manner of motion verbs testifies to the manner salience of Middle English: caused motion verbs are also found in intransitive motion meanings, as are French loans which do not have motion uses in continental French. Their motion uses in Anglo-Norman are discussed in terms of contact influence of Middle English. The analysis of motion expression in different texts yields a picture similar to the situation in Old English, with path typically expressed in satellites, and neutral as well as manner of motion verbs being most frequent, depending on text type.


Author(s):  
Hoang Van Nguyen

AbstractThe discourses of risk serve to organise the ways in which we understand and respond to potential harms and threats, which have become a major concern in our daily life. However, the discourses of risk have not been extensively investigated using linguistic text-based methods on the multimodal level, nor deeply examined beyond Western contexts. Grounded in the literature of risk and multimodal discourse, the aim of the study is to demonstrate Multimodal Discourse Analysis from a Systemic Functional Linguistics perspective as a potential methodology to investigate how risk discourses are constructed in and through semiotic resources in a non-Western setting. Through a case study of child helmet awareness advertisements in Vietnam, the multimodal analysis reveals a comprehensive picture of risk discourses constructed across various semiotic modes. In this analysis, the discourses of risk are constructed through a negotiation of expert knowledge and traditional values to encourage the audience to take actions and provide helmets for their children. Findings of the study demonstrate the use of Systemic Functional multimodal approach to media and communication to provide evidence for risk discourses in the Vietnamese setting, which are at odds with the current literature and can potentially be extended to other contexts.


2020 ◽  
Vol 6 (1) ◽  
pp. 225-248
Author(s):  
Sayantan Mukherjee

AbstractThe skin-lightening products for men in India and their mode of advertising have been shaping the concept of attractiveness for Indian men by portraying lighter skin tone as the most fundamental quality of being attractive, always desirable, and successful. Although women’s skin-lightening products in India have received attention by a few scholars lately, men’s products are still underresearched. Hence, this study aims to investigate the issue of colorism augmented by television commercials for men’s “fairness” (light skin tone) products in India. The primary data for this study are six Hindi television commercials for men’s skin-lightening products which were broadcast from 2005 to 2015 and were available on YouTube during data collection. The commercials are by one popular brand, Emami Fair and Handsome. The target commercials are significant for their categorical distinction in directness as well as for their nature of storytelling that helps facilitate the discourse of colorism itself. The methodology is a combination of multimodal analysis, critical discourse analysis, and advertisement analysis. The overall goal of this study is to bring visibility to this subtle and multilayered problem of colorism in Indian society which is being reinforced by the skin-lightening products for men.


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