Marketing Budget Allocation Across Countries: The Role of International Business Cycles

2017 ◽  
Vol 36 (5) ◽  
pp. 792-809 ◽  
Author(s):  
Yuri Peers ◽  
Harald J. van Heerde ◽  
Marnik G. Dekimpe
2009 ◽  
Vol 09 (212) ◽  
pp. 1 ◽  
Author(s):  
Vicente Tuesta ◽  
Juan F. Rubio-Ramirez ◽  
Pau Rabanal ◽  
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