The rate of growth in the amount of information available in the World Wide Web has not been followed by similar advances in the way this information is organized and exploited. Web adaptation seeks to address this issue by transforming the topology of a Web site to help users in their browsing tasks. In this sense, Web usage mining techniques have been employed for years to study how the Web is used in order to make Web sites more user-friendly. The Semantic Web is an ambitious initiative aiming to transform the Web to a well-organized source of information. In particular, apart from the unstructured information of today’s Web, the Semantic Web will contain machine-processable metadata organized in ontologies. This will enhance the way we search the Web and can even allow for automatic reasoning on Web data with the use of software agents. Semantic Web adaptation brings traditional Web adaptation techniques into the new era of the Semantic Web. The idea is to enable the Semantic Web to be constantly aligned to the users’ preferences. In order to achieve this, Web usage mining and text mining methodologies are employed for the semi-automatic construction and evolution of Web ontologies. This usage-driven evolution of Web ontologies, in parallel with Web topologies evolution, can bring the Semantic Web closer to the users’ expectations.
A Personalized Product Based Recommendation System Using Web Usage Mining and Semantic Web