The objective of the research was to redesign generic process of the apparel product development adopted in Chinese apparel enterprises currently by comparing and analyzing several important models. The revised apparel retail product development model by Wickett, Gaskill and Damhorst, Kunz’s taxonomy of the apparel merchandising system, and the no-interval coherently phased product development model for apparel (NICPPD) by May-Plumlee and Little were analyzed. The key factors of product development process that need to be improved were anylized according to the NICPPD model. The end result was the redesigned process of apparel product development.