Marketing, Technology and Customer Commitment in the New Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications

TOTAL DOCUMENTS

113

(FIVE YEARS 0)

H-INDEX

(FIVE YEARS 0)

Published By Springer International Publishing

9783319117782, 9783319117799

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Development Prospects in E-Mail-Marketing – Conception and Latest Empirical Findings

Marketing, Technology and Customer Commitment in the New Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11779-9_66 ◽

2014 ◽

pp. 179-183 ◽

Cited By ~ 1

Author(s):

Michael H. Ceyp

Keyword(s):

E Mail ◽

Development Prospects

Download Full-text

Beyond the Marriage Metaphor: A New Product Development Framework for Key Account Management

Marketing, Technology and Customer Commitment in the New Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11779-9_9 ◽

2014 ◽

pp. 24-24

Author(s):

Leff Bonney ◽

Brian C. Williams

Keyword(s):

Product Development ◽

New Product Development ◽

New Product ◽

Key Account Management ◽

Account Management ◽

Development Framework ◽

Key Account ◽

Marriage Metaphor

Download Full-text

Ethnocentrism and Perceptions of the Quality of Home Country and Foreign Artwork: A Comparison of English and Hungarian Art Visitors

Marketing, Technology and Customer Commitment in the New Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11779-9_87 ◽

2014 ◽

pp. 238-243

Author(s):

Rita Kottasz ◽

Roger Bennett

Keyword(s):

Home Country

Download Full-text

Perceived Retail Disparity in Middle-Income African American and White Neighborhoods: An Exploratory Investigation

Marketing, Technology and Customer Commitment in the New Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11779-9_8 ◽

2014 ◽

pp. 23-23

Author(s):

Cassandra Wells ◽

Joyce McGriff ◽

Glenwood Ross

Keyword(s):

African American ◽

Middle Income ◽

Exploratory Investigation ◽

White Neighborhoods

Download Full-text

Psychometric Properties of the Schlinger Viewer Response Profile: Evidence From a Large Sample

Marketing, Technology and Customer Commitment in the New Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11779-9_70 ◽

2014 ◽

pp. 196-196

Author(s):

Arien Strasheim ◽

Leyland Pitt ◽

Albert Caruana ◽

Deon Nel

Keyword(s):

Psychometric Properties ◽

Large Sample ◽

Response Profile ◽

Viewer Response

Download Full-text

Intergenerational Perceptions of Malls: A Comparison between Mothers and their Adolescent Daughters

Marketing, Technology and Customer Commitment in the New Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11779-9_7 ◽

2014 ◽

pp. 22-22

Author(s):

Craig A. Martin ◽

L. W. Turley

Download Full-text

Special Session Topic: Store Image – Theory, Research and Reality: A South African Perspective — Transformation of PEP

Marketing, Technology and Customer Commitment in the New Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11779-9_57 ◽

2014 ◽

pp. 169-169

Author(s):

Ronel du Preez

Keyword(s):

South African ◽

Perspective Transformation ◽

Image Theory ◽

Store Image ◽

Special Session ◽

African Perspective ◽

Theory Research

Download Full-text

It Solutions that Foster Relationship Equity in Customer Relationship Management (CRM)

Marketing, Technology and Customer Commitment in the New Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11779-9_53 ◽

2014 ◽

pp. 155-161

Author(s):

James R. Pasch

Keyword(s):

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship ◽

Relationship Equity

Download Full-text

Do Emotional Internet Advertisements Evoke Similar Psychological Reactions than Emotional Print Advertisements? Results of an Experiment Testing the Influence of the Advertising Medium on the Consumer

Marketing, Technology and Customer Commitment in the New Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11779-9_48 ◽

2014 ◽

pp. 133-140

Author(s):

Sandra Diehl ◽

Ralf Terlutter

Keyword(s):

Psychological Reactions ◽

Print Advertisements

Download Full-text

Rural College Students’ Outshopping for Apparel Products

Marketing, Technology and Customer Commitment in the New Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11779-9_45 ◽

2014 ◽

pp. 125-130

Author(s):

Yingjiao Xu ◽

V. Ann Paulins

Keyword(s):

College Students ◽

Rural College

Download Full-text

Marketing, Technology and Customer Commitment in the New Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Development Prospects in E-Mail-Marketing – Conception and Latest Empirical Findings

Beyond the Marriage Metaphor: A New Product Development Framework for Key Account Management

Ethnocentrism and Perceptions of the Quality of Home Country and Foreign Artwork: A Comparison of English and Hungarian Art Visitors

Perceived Retail Disparity in Middle-Income African American and White Neighborhoods: An Exploratory Investigation

Psychometric Properties of the Schlinger Viewer Response Profile: Evidence From a Large Sample

Intergenerational Perceptions of Malls: A Comparison between Mothers and their Adolescent Daughters

Special Session Topic: Store Image – Theory, Research and Reality: A South African Perspective — Transformation of PEP

It Solutions that Foster Relationship Equity in Customer Relationship Management (CRM)

Do Emotional Internet Advertisements Evoke Similar Psychological Reactions than Emotional Print Advertisements? Results of an Experiment Testing the Influence of the Advertising Medium on the Consumer

Rural College Students’ Outshopping for Apparel Products

Marketing, Technology and Customer Commitment in the New Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications