Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”

2008 ◽  
Vol 72 (3) ◽  
pp. 82-93 ◽  
Author(s):  
Markus Wübben ◽  
Florian v Wangenheim
Keyword(s):  
Customer Base ◽  
Base Analysis ◽  
Customer Base Analysis

scholarly journals A Cross-Cohort Changepoint Model for Customer-Base Analysis

2012 ◽  
Author(s):  
Arun Gopalakrishnan ◽  
Eric Bradlow ◽  
Peter Fader
Keyword(s):  
Customer Base ◽  
Base Analysis ◽  
Customer Base Analysis

A Multiactivity Latent Attrition Model for Customer Base Analysis

2014 ◽  
Vol 33 (2) ◽  
pp. 273-286 ◽  
Author(s):  
David A. Schweidel ◽  
Young-Hoon Park ◽  
Zainab Jamal
Keyword(s):  
Customer Base ◽  
Base Analysis ◽  
Customer Base Analysis

Customer Base Analysis: An Industrial Purchase Process Application

1994 ◽  
Vol 13 (1) ◽  
pp. 41-67 ◽  
Author(s):  
David C. Schmittlein ◽  
Robert A. Peterson
Keyword(s):  
Customer Base ◽  
Base Analysis ◽  
Customer Base Analysis ◽  
Purchase Process

Customer-Base Analysis in a Discrete-Time Noncontractual Setting

2010 ◽  
Vol 29 (6) ◽  
pp. 1086-1108 ◽  
Author(s):  
Peter S. Fader ◽  
Bruce G. S. Hardie ◽  
Jen Shang
Keyword(s):  
Discrete Time ◽  
Customer Base ◽  
Base Analysis ◽  
Customer Base Analysis

scholarly journals The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis

2021 ◽  
Author(s):  
Patrick Bachmann ◽  
Markus Meierer ◽  
Jeffrey Näf
Keyword(s):  
Contextual Factors ◽  
Time Varying ◽  
Customer Base ◽  
Base Analysis ◽  
Customer Base Analysis ◽  
Customer Purchases

Context matters when modeling customer purchases and attrition in noncontractual settings.

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