The Impact of Product Line Extensions and Consumer Goalson the Formation of Price Image

2010 ◽  
Vol 47 (1) ◽  
pp. 51-62 ◽  
Author(s):  
Ryan Hamilton ◽  
Alexander Chernev
Keyword(s):  
Product Line ◽  
Line Extensions ◽  
Price Image ◽  
The Impact

Product Line Extensions: Analysis, Insights, and Intuition

2011 ◽  
Author(s):  
Liying Mu ◽  
Milind Dawande ◽  
Srinagesh Gavirneni ◽  
Chelliah Srishkandarajah
Keyword(s):  
Product Line ◽  
Line Extensions

scholarly journals Product Line Diversification and Its Impact on Firm Performance

2021 ◽  
Vol 5 (3) ◽  
pp. 43-58
Author(s):  
Zia ur Rehman ◽  
Asad Khan ◽  
Rafique Ahmed Khuhro ◽  
Abdul Ghafoor Khan
Keyword(s):  
Firm Performance ◽  
Financial Performance ◽  
Product Line ◽  
Group Affiliation ◽  
Firm Profitability ◽  
Business Line ◽  
Diversified Firms ◽  
The Impact ◽  
Positive Effect ◽  
Better Than

The objective of the study is to measure product diversification’s impact on insurance firm’s financial performance in Pakistan. Analysis are carried out to examine how ownership structure, capitalization, group membership, firm size, diversification across business lines, industry concentration affects firm’s financial performance. Data from 2009-2019 is collected to measure the impact of diversification (entropy) on the risk- adjusted returns. Findings of the study reveal that business line diversification has strong positive effect on firm performance (for both ROA and ROE) which means that diversified firms perform better than non-diversified firms. For managers these findings are useful as they propose the need for diversification, capitalization, increase in size and group affiliation to enhance firm profitability.

Product line extensions: causes and effects

2008 ◽  
Vol 29 (1) ◽  
pp. 9-21 ◽  
Author(s):  
Kostas Axarloglou
Keyword(s):  
Product Line ◽  
Line Extensions
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