With the continuous upgrading of the economical industry structure and the gradual optimization of the excess capacity, China has begun to get rid of the name “world factory” of “processing with imported materials.” However, there are problems still existing, such as the contradiction between enterprises' poor independent innovation ability and consumers' increasing demands on product quality. Enterprises in China have the great opportunity to “go out” because of “The Belt and Road” strategy, but it is extremely complicated in legal system, customs, and social culture, which means how to use of intellectual property in China coexists risks and opportunities for enterprises. This chapter focuses on analyzing problems of intellectual property rights in China and the importance of the protection and development of intellectual property. In addition, this chapter studies strategies that can be provided for the protection and development of intellectual property in China from the perspective of “The Belt and Road.”
qThe economic model of New Normalityq and qthe Nelt and Noad initiativeq: perspectives on intellectual property rights
