The Inoculating Effect of Generic Advertising: Can Consumers' Concerns About Mad Cow Disease Be Reduced by Advertising?

2007 ◽  
Author(s):  
Kent D. Messer ◽  
Harry M. Kaiser ◽  
Collin R. Payne ◽  
Brian Wansink
Keyword(s):  
Generic Advertising ◽  
Mad Cow Disease

Emotional selection in urban legends and Mad Cow disease

2002 ◽  
Author(s):  
Chip Heath ◽  
Marwan Sinaceur ◽  
Chris Bell ◽  
Emily Sternberg
Keyword(s):  
Urban Legends ◽  
Mad Cow Disease

HOW DOES ADVERTISING AFFECT MARKET PERFORMANCE? A NOTE ON GENERIC ADVERTISING

2011 ◽  
Vol 51 (2) ◽  
pp. 1183-1195 ◽  
Author(s):  
STEPHEN F. HAMILTON ◽  
TIMOTHY J. RICHARDS ◽  
KYLE W. STIEGERT
Keyword(s):  
Market Performance ◽  
Generic Advertising

General News

2003 ◽  
Vol 07 (18) ◽  
pp. 1137-1146
Keyword(s):  
Clinical Trials ◽  
New Zealand ◽  
Kidney Transplant ◽  
Health Survey ◽  
Biodegradable Plastic ◽  
Mad Cow Disease

China’s First Liver-Kidney Transplant Successful. China Approves Clinical Trials of IFN α-2b for SARS Prevention. Indian Firms Investing in Speciality Diagnostic Services. Japan to Transform Rice into Biodegradable Plastic. New Zealand Denies Possible Case of Mad Cow Disease. World Largest Health Survey. Local Fish Company Employs Biotech Solutions to Monopolize Market.

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