Dynamic Modeling Approach to Brand Planning: Operationally Understanding Key Marketplace Dynamics

Author(s):  
Mark Paich ◽  
Corey Peck ◽  
Jason Valant
2003 ◽  
Vol 6 (4) ◽  
pp. 494-499 ◽  
Author(s):  
Marianne L.L. van Genugten ◽  
Rudolf T. Hoogenveen ◽  
Ina Mulder ◽  
Henriëtte A. Smit ◽  
Jan Jansen ◽  
...  

2017 ◽  
Vol 155 ◽  
pp. 78-87 ◽  
Author(s):  
Jose Lopez-Collado ◽  
Magdalena Cruz-Rosales ◽  
Julio Vilaboa-Arroniz ◽  
Imelda Martínez-Morales ◽  
Hector Gonzalez-Hernandez

2014 ◽  
Vol 85 ◽  
pp. 433-441 ◽  
Author(s):  
Girish Upreti ◽  
Prasanna V. Rao ◽  
Rapinder S. Sawhney ◽  
Isaac Atuahene ◽  
Rajive Dhingra

2017 ◽  
Author(s):  
Mohieddin Jafari ◽  
Naser Ansari-Pour ◽  
Sadegh Azimzadeh ◽  
Mehdi Mirzaie

AbstractIt is nearly half a century past the age of the introduction of the Central Dogma (CD) of molecular biology. This biological axiom has been developed and currently appears to be all the more complex. In this study, we modified CD by adding further species to the CD information flow and mathematically expressed CD within a dynamic framework by using Boolean network based on its present-day and 1965 editions. We show that the enhancement of the Dogma not only now entails a higher level of complexity, but it also shows a higher level of robustness, thus far more consistent with the nature of biological systems. Using this mathematical modeling approach, we put forward a logic-based expression of our conceptual view of molecular biology. Finally, we show that such biological concepts can be converted into dynamic mathematical models using a logic-based approach and thus may be useful as a framework for improving static conceptual models in biology.


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